Age-related differences in responses to affective vs. rational ads for hedonic vs. utilitarian products
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Bibliographic InfoArticle provided by Springer in its journal Marketing Letters.
Volume (Year): 18 (2007)
Issue (Month): 4 (December)
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Web page: http://www.springerlink.com/link.asp?id=100312
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- Law, Sharmistha & Hawkins, Scott A & Craik, Fergus I M, 1998. " Repetition-Induced Belief in the Elderly: Rehabilitating Age-Related Memory Deficits," Journal of Consumer Research, University of Chicago Press, vol. 25(2), pages 91-107, September.
- Patti Williams & Aimee Drolet, 2005. "Age-Related Differences in Responses to Emotional Advertisements," Journal of Consumer Research, University of Chicago Press, vol. 32(3), pages 343-354, December.
- Ian Skurnik & Carolyn Yoon & Denise C. Park & Norbert Schwarz, 2005. "How Warnings about False Claims Become Recommendations," Journal of Consumer Research, University of Chicago Press, vol. 31(4), pages 713-724, 03.
- Dens, Nathalie & De Pelsmacker, Patrick, 2010. "Attitudes toward the extension and parent brand in response to extension advertising," Journal of Business Research, Elsevier, vol. 63(11), pages 1237-1244, November.
- Nathalie Dens & Patrick Pelsmacker, 2010. "Advertising for extensions: Moderating effects of extension type, advertising strategy, and product category involvement on extension evaluation," Marketing Letters, Springer, vol. 21(2), pages 175-189, June.
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