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Age-related differences in responses to affective vs. rational ads for hedonic vs. utilitarian products

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Author Info
Aimee Drolet ()
Patti Williams
Loraine Lau-Gesk
Abstract

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File URL: http://hdl.handle.net/10.1007/s11002-007-9016-z
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Publisher Info
Article provided by Springer in its journal Marketing Letters.

Volume (Year): 18 (2007)
Issue (Month): 4 (December)
Pages: 211-221
Download reference. The following formats are available: HTML (with abstract), plain text (with abstract), BibTeX, RIS (EndNote, RefMan, ProCite), ReDIF
Handle: RePEc:kap:mktlet:v:18:y:2007:i:4:p:211-221

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Web page: http://www.springerlink.com/link.asp?id=100312

For technical questions regarding this item, or to correct its listing, contact: (Christopher F. Baum).

Related research
Keywords: Aging; Advertising;

References listed on IDEAS
Please report citation or reference errors to , or , if you are the registered author of the cited work, log in to your RePEc Author Service profile, click on "citations" and make appropriate adjustments.:

  1. Law, Sharmistha & Hawkins, Scott A & Craik, Fergus I M, 1998. " Repetition-Induced Belief in the Elderly: Rehabilitating Age-Related Memory Deficits," Journal of Consumer Research: An Interdisciplinary Quarterly, University of Chicago Press, vol. 25(2), pages 91-107, September.
  2. Ian Skurnik & Carolyn Yoon & Denise C. Park & Norbert Schwarz, 2005. "How Warnings about False Claims Become Recommendations," Journal of Consumer Research: An Interdisciplinary Quarterly, University of Chicago Press, vol. 31(4), pages 713-724, 03. [Downloadable!] (restricted)
  3. Patti Williams & Aimee Drolet, 2005. "Age-Related Differences in Responses to Emotional Advertisements," Journal of Consumer Research: An Interdisciplinary Quarterly, University of Chicago Press, vol. 32(3), pages 343-354, December. [Downloadable!] (restricted)
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This page was last updated on 2009-12-5.

This information is provided to you by IDEAS at the Department of Economics, College of Liberal Arts and Sciences, University of Connecticut using RePEc data on a server sponsored by the Society for Economic Dynamics.