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Age-related differences in responses to affective vs. rational ads for hedonic vs. utilitarian products

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  • Aimee Drolet
  • Patti Williams
  • Loraine Lau-Gesk

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  • Aimee Drolet & Patti Williams & Loraine Lau-Gesk, 2007. "Age-related differences in responses to affective vs. rational ads for hedonic vs. utilitarian products," Marketing Letters, Springer, vol. 18(4), pages 211-221, December.
    • Handle: RePEc:kap:mktlet:v:18:y:2007:i:4:p:211-221
    DOI: 10.1007/s11002-007-9016-z
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    References listed on IDEAS

    as
    1. Patti Williams & Aimee Drolet, 2005. "Age-Related Differences in Responses to Emotional Advertisements," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 32(3), pages 343-354, December.
    2. Gabriel K. Rousseau & Wendy A. Rogers, 2002. "Effects of Processing Style and Age on Schema Acquisition," The Journals of Gerontology: Series B, The Gerontological Society of America, vol. 57(1), pages 11-18.
    3. Law, Sharmistha & Hawkins, Scott A & Craik, Fergus I M, 1998. "Repetition-Induced Belief in the Elderly: Rehabilitating Age-Related Memory Deficits," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 25(2), pages 91-107, September.
    4. Yoon, Carolyn, 1997. "Age Differences in Consumers' Processing Strategies: An Investigation of Moderating Influences," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 24(3), pages 329-342, December.
    5. Pham, Michel Tuan, 1998. "Representativeness, Relevance, and the Use of Feelings in Decision Making," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 25(2), pages 144-159, September.
    6. Ian Skurnik & Carolyn Yoon & Denise C. Park & Norbert Schwarz, 2005. "How Warnings about False Claims Become Recommendations," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 31(4), pages 713-724, March.
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    Keywords

    Aging; Advertising;

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