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Digital piracy and the perception of price fairness: evidence from a field experiment

Author

Listed:
  • Anna Kukla-Gryz

    (University of Warsaw)

  • Joanna Tyrowicz

    (University of Warsaw
    Group for Research in Applied Economics
    IZA)

  • Michał Krawczyk

    (University of Warsaw)

Abstract

We study a relationship between perceived price fairness and digital piracy. In a large-scale field experiment on customers of a leading ebook store, we employ the Bayesian truth serum to elicit the information on acquiring books from unauthorized sources (often referred to as digital piracy). We provide empirical evidence in support of the conjecture that willingness to “pirate” is associated with having experienced subjective overpricing. We propose and verify the relevance of two mechanisms behind this link: reactance theory and moral cleansing/licensing. The results indicate that pricing policy perceived as fair may reduce the scope for digital piracy.

Suggested Citation

  • Anna Kukla-Gryz & Joanna Tyrowicz & Michał Krawczyk, 2021. "Digital piracy and the perception of price fairness: evidence from a field experiment," Journal of Cultural Economics, Springer;The Association for Cultural Economics International, vol. 45(1), pages 105-131, March.
    • Handle: RePEc:kap:jculte:v:45:y:2021:i:1:d:10.1007_s10824-020-09390-4
    DOI: 10.1007/s10824-020-09390-4
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    Cited by:

    1. Fatih Bayraktar & Łukasz Tomczyk, 2021. "Digital Piracy among Young Adults: The Role of Values and Time Perspectives," Sustainability, MDPI, vol. 13(16), pages 1-11, August.
    2. Gedas Kucinskas & Indrė Pikturnienė, 2021. "Willingness to Buy Digital and Physical Books: Impact of Price Fairness Perceptions on Different Price Levels and Content of Books," Tržište/Market, Faculty of Economics and Business, University of Zagreb, vol. 33(SI), pages 29-46.
    3. Sunil Kanwar, 2023. "The Political Economy of Intellectual Property Piracy: Do the Special 301 Pressures Matter?," Working papers 340, Centre for Development Economics, Delhi School of Economics.

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    More about this item

    Keywords

    Unauthorized download; Digital piracy; Fair price; Online sales; Bayesian truth serum;
    All these keywords.

    JEL classification:

    • P31 - Political Economy and Comparative Economic Systems - - Socialist Institutions and Their Transitions - - - Socialist Enterprises and Their Transitions
    • D24 - Microeconomics - - Production and Organizations - - - Production; Cost; Capital; Capital, Total Factor, and Multifactor Productivity; Capacity
    • O47 - Economic Development, Innovation, Technological Change, and Growth - - Economic Growth and Aggregate Productivity - - - Empirical Studies of Economic Growth; Aggregate Productivity; Cross-Country Output Convergence

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