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Corporate Social Responsibility and Corporate Longevity: The Mediating Role of Social Capital and Moral Legitimacy in Korea

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  • Se-Yeon Ahn

    (Seoul National University)

  • Dong-Jun Park

    (Seoul National University)

Abstract

How does a company achieve long-term survival? This study starts with the question of why, among companies on the verge of bankruptcy, some survive and some break up. This study argues that the long-term survival of a company is determined by not only its economic performance but also its social performance. It clarifies that sustainable corporate social responsibility (CSR) practices facilitate long-term survival. Thus, this study analyzed 259 CSR actions performed by eight representative long-lived companies in Korea and how the various CSR actions helped these companies overcome crises and survive. The common CSR actions practiced by all the long-lived companies had a positive influence on forming social capital with primary stakeholders and securing legitimacy from secondary stakeholders, which in turn had a significant influence on maintaining survival. This study provides significant implications for the value of CSR practices that have been controversial, by presenting a model of how CSR actions facilitate corporate longevity.

Suggested Citation

  • Se-Yeon Ahn & Dong-Jun Park, 2018. "Corporate Social Responsibility and Corporate Longevity: The Mediating Role of Social Capital and Moral Legitimacy in Korea," Journal of Business Ethics, Springer, vol. 150(1), pages 117-134, June.
    • Handle: RePEc:kap:jbuset:v:150:y:2018:i:1:d:10.1007_s10551-016-3161-3
    DOI: 10.1007/s10551-016-3161-3
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    2. Shiwei Xu & Mingzhe Qiao & Bin Che & Peng Tong, 2019. "Regional Anti-Corruption and CSR Disclosure in a Transition Economy: The Contingent Effects of Ownership and Political Connection," Sustainability, MDPI, vol. 11(9), pages 1-14, April.
    3. Zhang Mengke & Huang Yan & Jin Yifan, 2023. "A virtuous circle brought about by corporate social responsibility – A study of the dynamic relationship between social capital, social responsibility and corporate value," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 30(6), pages 2953-2968, November.
    4. Yuan-Shuh Lii & May-Ching Ding & Chih-Huang Lin, 2018. "Fair or Unfair: The Moderating Effect of Sustainable CSR Practices on Anticipatory Justice Following Service Failure Recovery," Sustainability, MDPI, vol. 10(12), pages 1-21, December.
    5. Alicia Blanco‐Gonzalez & Francisco Diéz‐Martín & Gabriel Cachón‐Rodríguez & Camilo Prado‐Román, 2020. "Contribution of social responsibility to the work involvement of employees," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 27(6), pages 2588-2598, November.
    6. Ana M. Aranda & Tal Simons, 2023. "Clearing the Smoke: Regulations, Moral Legitimacy, and Performance in the U.S. Tobacco Industry," Journal of Business Ethics, Springer, vol. 187(4), pages 803-819, November.
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    12. Cachón-Rodríguez, Gabriel & Blanco-González, Alicia & Prado-Román, Camilo & Del-Castillo-Feito, Cristina, 2022. "How sustainable human resources management helps in the evaluation and planning of employee loyalty and retention: Can social capital make a difference?," Evaluation and Program Planning, Elsevier, vol. 95(C).
    13. Wang, Yang & Zhang, Yifei & Kang, Wei & Ahmed, Ahmed Hassan, 2022. "Female analysts and COVID-19 corporate donation," Emerging Markets Review, Elsevier, vol. 53(C).
    14. Ming Tian & Teng Wang & Xiaotong Li, 2021. "Dual function of corporate social responsibility on R&D strategy: Moderating effect of board interlock," Managerial and Decision Economics, John Wiley & Sons, Ltd., vol. 42(6), pages 1492-1508, September.
    15. Diletta Acuti & Marco Bellucci & Giacomo Manetti, 2024. "Preventive and Remedial Actions in Corporate Reporting Among “Addiction Industries”: Legitimacy, Effectiveness and Hypocrisy Perception," Journal of Business Ethics, Springer, vol. 189(3), pages 603-623, January.
    16. Jaroslav Belas & Gentjan Çera & Jan Dvorský & Martin Čepel, 2021. "Corporate social responsibility and sustainability issues of small‐ and medium‐sized enterprises," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 28(2), pages 721-730, March.
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