IDEAS home Printed from https://ideas.repec.org/a/kap/jbuset/v140y2017i3d10.1007_s10551-015-2670-9.html
   My bibliography  Save this article

Internal Drivers and Performance Consequences of Small Firm Green Business Strategy: The Moderating Role of External Forces

Author

Listed:
  • Leonidas C. Leonidou

    (University of Cyprus)

  • Paul Christodoulides

    (Cyprus University of Technology)

  • Lida P. Kyrgidou

    (International Hellenic University)

  • Daydanda Palihawadana

    (Leeds University Business School)

Abstract

Growing detrimental effects on the bio-physical environment have been responsible for a large number of small firms to adopt a more strategic stance toward exploiting green-related opportunities. This article aims to shed light on how internal company factors help to formulate a green business strategy among small manufacturing firms, and how this, in turn, influences their competitive advantage and performance. Based on data received from 153 small Cypriot manufacturers, we propose and test a conceptual model anchored on the Resource-based View of the firm. The findings underscore the critical role of both organizational resources and capabilities in pursuing a green business strategy. The adoption of this strategy was more evident in the case of firms operating in more harmful, as opposed to less harmful, industries. The implementation of a green business strategy was found to generate a positional competitive advantage, with this association becoming stronger under conditions of high regulatory intensity, high market dynamism, high public concern, and high competitive intensity. It was also revealed that this competitive advantage is conducive to gaining heightened market and financial performance. Our study makes a fivefold contribution: it injects a theoretical perspective into a relatively atheoretic field, underlines the role of organizational resources/capabilities as drivers of eco-friendly initiatives, highlights the often neglected strategic aspects of small firms’ ecological business activities, stresses the contingent role of external forces in moderating the positive impact of small firm green business strategy on competitive advantage, and focuses on the performance implications of the small firm’s engagement in environmental operations.

Suggested Citation

  • Leonidas C. Leonidou & Paul Christodoulides & Lida P. Kyrgidou & Daydanda Palihawadana, 2017. "Internal Drivers and Performance Consequences of Small Firm Green Business Strategy: The Moderating Role of External Forces," Journal of Business Ethics, Springer, vol. 140(3), pages 585-606, February.
    • Handle: RePEc:kap:jbuset:v:140:y:2017:i:3:d:10.1007_s10551-015-2670-9
    DOI: 10.1007/s10551-015-2670-9
    as

    Download full text from publisher

    File URL: http://link.springer.com/10.1007/s10551-015-2670-9
    File Function: Abstract
    Download Restriction: Access to full text is restricted to subscribers.
    File URL: https://libkey.io/10.1007/s10551-015-2670-9?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    References listed on IDEAS

    as
    1. Eva Carmona-Moreno & José Céspedes-Lorente & Jerónimo De Burgos-Jiménez, 2004. "Environmental strategies in spanish hotels: contextual factors and performance," The Service Industries Journal, Taylor & Francis Journals, vol. 24(3), pages 101-130, May.
    2. Menguc, Bulent & Ozanne, Lucie K., 2005. "Challenges of the "green imperative": a natural resource-based approach to the environmental orientation-business performance relationship," Journal of Business Research, Elsevier, vol. 58(4), pages 430-438, April.
    3. David Williamson & Gary Lynch-Wood & John Ramsay, 2006. "Drivers of Environmental Behaviour in Manufacturing SMEs and the Implications for CSR," Journal of Business Ethics, Springer, vol. 67(3), pages 317-330, September.
    4. Mark Cordano & R. Marshall & Murray Silverman, 2010. "How do Small and Medium Enterprises Go “Green”? A Study of Environmental Management Programs in the U.S. Wine Industry," Journal of Business Ethics, Springer, vol. 92(3), pages 463-478, March.
    5. Fawzi Halila, 2007. "Networks as a means of supporting the adoption of organizational innovations in SMEs: the case of Environmental Management Systems (EMSs) based on ISO 14001," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 14(3), pages 167-181, July.
    6. Polonsky, Michael Jay & Rosenberger, Philip III, 2001. "Reevaluating green marketing: a strategic approach," Business Horizons, Elsevier, vol. 44(5), pages 21-30.
    7. David J. Teece & Gary Pisano & Amy Shuen, 1997. "Dynamic capabilities and strategic management," Strategic Management Journal, Wiley Blackwell, vol. 18(7), pages 509-533, August.
    8. Bianchi, Raffaella & Noci, Giuliano, 1998. ""Greening" SMEs' Competitiveness," Small Business Economics, Springer, vol. 11(3), pages 269-281, November.
    9. Kathleen M. Eisenhardt & Jeffrey A. Martin, 2000. "Dynamic capabilities: what are they?," Strategic Management Journal, Wiley Blackwell, vol. 21(10‐11), pages 1105-1121, October.
    10. Cohen, Boyd & Winn, Monika I., 2007. "Market imperfections, opportunity and sustainable entrepreneurship," Journal of Business Venturing, Elsevier, vol. 22(1), pages 29-49, January.
    11. Martin-Tapia, Inmaculada & Aragon-Correa, Juan Alberto & Senise-Barrio, Maria Eugenia, 2008. "Being green and export intensity of SMEs: The moderating influence of perceived uncertainty," Ecological Economics, Elsevier, vol. 68(1-2), pages 56-67, December.
    12. David Gadenne & Jessica Kennedy & Catherine McKeiver, 2009. "An Empirical Study of Environmental Awareness and Practices in SMEs," Journal of Business Ethics, Springer, vol. 84(1), pages 45-63, January.
    13. Kristel Buysse & Alain Verbeke, 2003. "Proactive environmental strategies: a stakeholder management perspective," Strategic Management Journal, Wiley Blackwell, vol. 24(5), pages 453-470, May.
    14. Jonas Ammenberg & Olof Hjelm, 2003. "Tracing business and environmental effects of environmental management systems—a study of networking small and medium‐sized enterprises using a joint environmental management system," Business Strategy and the Environment, Wiley Blackwell, vol. 12(3), pages 163-174, May.
    15. Holger Patzelt & Dean A. Shepherd, 2011. "Recognizing Opportunities for Sustainable Development," Entrepreneurship Theory and Practice, , vol. 35(4), pages 631-652, July.
    16. Lorraine Uhlaner & Marta Berent-Braun & Ronald Jeurissen & Gerrit Wit, 2012. "Beyond Size: Predicting Engagement in Environmental Management Practices of Dutch SMEs," Journal of Business Ethics, Springer, vol. 109(4), pages 411-429, September.
    17. Blackman, Allen & Bannister, Geoffrey J., 1998. "Community Pressure and Clean Technology in the Informal Sector: An Econometric Analysis of the Adoption of Propane by Traditional Mexican Brickmakers," Journal of Environmental Economics and Management, Elsevier, vol. 35(1), pages 1-21, January.
    18. Mike Simpson & Nick Taylor & Karen Barker, 2004. "Environmental responsibility in SMEs: does it deliver competitive advantage?," Business Strategy and the Environment, Wiley Blackwell, vol. 13(3), pages 156-171, May.
    19. Andrew King & Michael Lenox, 2002. "Exploring the Locus of Profitable Pollution Reduction," Management Science, INFORMS, vol. 48(2), pages 289-299, February.
    20. Scott L. Newbert, 2008. "Value, rareness, competitive advantage, and performance: a conceptual‐level empirical investigation of the resource‐based view of the firm," Strategic Management Journal, Wiley Blackwell, vol. 29(7), pages 745-768, July.
    21. Enno Masurel, 2007. "Why SMEs invest in environmental measures: sustainability evidence from small and medium‐sized printing firms," Business Strategy and the Environment, Wiley Blackwell, vol. 16(3), pages 190-201, March.
    22. William Q. Judge & Thomas J. Douglas, 1998. "Performance Implications of Incorporating Natural Environmental Issues into the Strategic Planning Process: An Empirical Assessment," Journal of Management Studies, Wiley Blackwell, vol. 35(2), pages 241-262, March.
    23. Subhabrata Bobby Banerjee, 2001. "Managerial perceptions of corporate environmentalism: interpretations from industry and strategic implications for organizations," Journal of Management Studies, Wiley Blackwell, vol. 38(4), pages 489-513, June.
    24. Jordi Surroca & Josep A. Tribó & Sandra Waddock, 2010. "Corporate responsibility and financial performance: the role of intangible resources," Strategic Management Journal, Wiley Blackwell, vol. 31(5), pages 463-490, May.
    25. Weerawardena, Jay & Mort, Gillian Sullivan, 2006. "Investigating social entrepreneurship: A multidimensional model," Journal of World Business, Elsevier, vol. 41(1), pages 21-35, February.
    26. Robert D. Klassen & Curtis P. McLaughlin, 1996. "The Impact of Environmental Management on Firm Performance," Management Science, INFORMS, vol. 42(8), pages 1199-1214, August.
    27. Yang, Ma Ga (Mark) & Hong, Paul & Modi, Sachin B., 2011. "Impact of lean manufacturing and environmental management on business performance: An empirical study of manufacturing firms," International Journal of Production Economics, Elsevier, vol. 129(2), pages 251-261, February.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Juan Felipe Reyes‐Rodríguez & John P. Ulhøi & Henning Madsen, 2016. "Corporate Environmental Sustainability in Danish SMEs: A Longitudinal Study of Motivators, Initiatives, and Strategic Effects," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 23(4), pages 193-212, July.
    2. Leonidou, Leonidas C. & Fotiadis, Thomas A. & Christodoulides, Paul & Spyropoulou, Stavroula & Katsikeas, Constantine S., 2015. "Environmentally friendly export business strategy: Its determinants and effects on competitive advantage and performance," International Business Review, Elsevier, vol. 24(5), pages 798-811.
    3. Brigitte Hoogendoorn & Daniela Guerra & Peter Zwan, 2015. "What drives environmental practices of SMEs?," Small Business Economics, Springer, vol. 44(4), pages 759-781, April.
    4. Wong, Christina W.Y. & Wong, Chee Yew & Boon-itt, Sakun, 2020. "Environmental management systems, practices and outcomes: Differences in resource allocation between small and large firms," International Journal of Production Economics, Elsevier, vol. 228(C).
    5. Jean-Marie Courrent & Sonia Chassé & Waleed Omri, 2018. "Do Entrepreneurial SMEs Perform Better Because They are More Responsible?," Journal of Business Ethics, Springer, vol. 153(2), pages 317-336, December.
    6. Brigitte Hoogendoorn & Peter van der Zwan & Daniela Guerra, 2014. "What drives environmental practices of SMEs?," Scales Research Reports H201405, EIM Business and Policy Research.
    7. Parisa Salimzadeh & Jerry Courvisanos, 2015. "A Conceptual Framework for Assessing Sustainable Development in Regional SMEs," Journal of Environmental Assessment Policy and Management (JEAPM), World Scientific Publishing Co. Pte. Ltd., vol. 17(04), pages 1-17, December.
    8. Garcés-Ayerbe, Concepción & Cañón-de-Francia, Joaquín, 2017. "The Relevance of Complementarities in the Study of the Economic Consequences of Environmental Proactivity: Analysis of the Moderating Effect of Innovation Efforts," Ecological Economics, Elsevier, vol. 142(C), pages 21-30.
    9. Xiu-e Zhang & Qing Li, 2021. "Does Green Proactiveness Orientation Improve the Performance of Agricultural New Ventures in China? The Mediating Effect of Sustainable Opportunity Recognition," SAGE Open, , vol. 11(4), pages 21582440211, December.
    10. Leonidou, Leonidas C. & Leonidou, Constantinos N. & Fotiadis, Thomas A. & Aykol, Bilge, 2015. "Dynamic capabilities driving an eco-based advantage and performance in global hotel chains: The moderating effect of international strategy," Tourism Management, Elsevier, vol. 50(C), pages 268-280.
    11. Ricky Y. K. Chan & Katherine H. Y. Ma, 2016. "Environmental Orientation of Exporting SMEs from an Emerging Economy: Its Antecedents and Consequences," Management International Review, Springer, vol. 56(5), pages 597-632, October.
    12. Rosalia Castellano & Gennaro Punzo & Giuseppe Scandurra & Antonio Thomas, 2022. "Exploring antecedents of innovations for small‐ and medium‐sized enterprises' environmental sustainability: An interpretative framework," Business Strategy and the Environment, Wiley Blackwell, vol. 31(4), pages 1730-1748, May.
    13. Heather Dixon-Fowler & Daniel Slater & Jonathan Johnson & Alan Ellstrand & Andrea Romi, 2013. "Beyond “Does it Pay to be Green?” A Meta-Analysis of Moderators of the CEP–CFP Relationship," Journal of Business Ethics, Springer, vol. 112(2), pages 353-366, January.
    14. Martín-Tapia, Inmaculada & Aragón-Correa, J. Alberto & Rueda-Manzanares, Antonio, 2010. "Environmental strategy and exports in medium, small and micro-enterprises," Journal of World Business, Elsevier, vol. 45(3), pages 266-275, July.
    15. Alvaro Rojas & Daniel Lorenzo, 2021. "Environmental and Social Goals in Spanish SMEs: The Moderating Effect of Family Influence," Sustainability, MDPI, vol. 13(4), pages 1-17, February.
    16. Nuttaneeya Torugsa & Wayne O’Donohue & Rob Hecker, 2012. "Capabilities, Proactive CSR and Financial Performance in SMEs: Empirical Evidence from an Australian Manufacturing Industry Sector," Journal of Business Ethics, Springer, vol. 109(4), pages 483-500, September.
    17. Giorgos Papagiannakis & Irini Voudouris & Spyros Lioukas, 2014. "The Road to Sustainability: Exploring the Process of Corporate Environmental Strategy Over Time," Business Strategy and the Environment, Wiley Blackwell, vol. 23(4), pages 254-271, May.
    18. Kate V. Lewis & Sue Cassells & Hernan Roxas, 2015. "SMEs and the Potential for A Collaborative Path to Environmental Responsibility," Business Strategy and the Environment, Wiley Blackwell, vol. 24(8), pages 750-764, December.
    19. Judd H. Michael & Ann E. Echols & Steve Bukowski, 2010. "Executive perceptions of adopting an environmental certification program," Business Strategy and the Environment, Wiley Blackwell, vol. 19(7), pages 466-478, November.
    20. Farid Ullah & Ma Degong & Muhammad Anwar & Saddam Hussain & Rizwan Ullah, 2021. "Supportive tactics for innovative and sustainability performance in emerging SMEs," Financial Innovation, Springer;Southwestern University of Finance and Economics, vol. 7(1), pages 1-31, December.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:kap:jbuset:v:140:y:2017:i:3:d:10.1007_s10551-015-2670-9. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sonal Shukla or Springer Nature Abstracting and Indexing (email available below). General contact details of provider: http://www.springer.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.