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Why SMEs invest in environmental measures: sustainability evidence from small and medium‐sized printing firms

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  • Enno Masurel

Abstract

Why do SMEs invest in environmental measures? From the literature we know that most SMEs are rather slow in adopting these sustainable measures, but then the following question arises: why are other SMEs fast in this respect? From our research, it becomes clear that improving the working conditions is the most important reason why these fast‐going SMEs invest in environmental measures, as this probably improves their employees' motivation and performance. This explanation connects ‘planet’ and ‘people’ with each other, and does not exclude ‘profit’, which completes the traditional sustainability circle. Copyright © 2006 John Wiley & Sons, Ltd and ERP Environment.

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  • Enno Masurel, 2007. "Why SMEs invest in environmental measures: sustainability evidence from small and medium‐sized printing firms," Business Strategy and the Environment, Wiley Blackwell, vol. 16(3), pages 190-201, March.
    • Handle: RePEc:bla:bstrat:v:16:y:2007:i:3:p:190-201
    DOI: 10.1002/bse.478
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    References listed on IDEAS

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