Research Note—User Design of Customized Products
AbstractUser design offers tantalizing potential benefits to manufacturers and consumers, including a closer match of products to user preferences, which should result in a higher willingness to pay for goods and services. There are two fundamental approaches that can be taken to user design: systems and systems. With parameter-based systems, users directly specify the values of design parameters of the product. With needs-based systems, users specify the relative importance of their needs, and an optimization algorithm recommends the combination of design parameters that is likely to maximize user utility. Through an experiment in the domain of consumer laptop computers, we show that for parameter-based systems, outcomes, including measures for comfort and fit, increase with the expertise of the user. We also show that for novices, the needs-based interface results in better outcomes than the parameter-based interface.
Download InfoIf you experience problems downloading a file, check if you have the proper application to view it first. In case of further problems read the IDEAS help page. Note that these files are not on the IDEAS site. Please be patient as the files may be large.
Bibliographic InfoArticle provided by INFORMS in its journal Marketing Science.
Volume (Year): 26 (2007)
Issue (Month): 2 (03-04)
user design; product design; product development; user needs; customer needs; design decisions; customization;
You can help add them by filling out this form.
CitEc Project, subscribe to its RSS feed for this item.
- Raffaele Paci & Emanuela Marrocu, 2011.
"They arrive with new information. Tourism flows and production efficiency in the European regions,"
ERSA conference papers
ersa10p493, European Regional Science Association.
- E. Marrocu & R. Paci, 2009. "They arrive with new information. Tourism flows and production efficiency in the European regions," Working Paper CRENoS 200910, Centre for North South Economic Research, University of Cagliari and Sassari, Sardinia.
For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Mirko Janc).
If references are entirely missing, you can add them using this form.