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Lessons Learned from 15 Years of Operations Research for French TV Channel TF1

Author

Listed:
  • Thierry Benoist

    (Bouygues e-lab, 75008 Paris, France)

  • Frédéric Gardi

    (Bouygues e-lab, 75008 Paris, France)

  • Antoine Jeanjean

    (Bouygues e-lab, 75008 Paris, France)

Abstract

Bouygues' corporate operations research team (the Bouygues e-lab) has been working with various subsidiaries of the company's industrial group, including the leading French TV channel TF1, for the past 15 years. This article presents our achievements in working with this advertising broadcaster and identifies the practical keys to success in this partnership. In particular, it points out and explains best practices for managing operations research projects. The selected projects, which cover the Internet and television businesses, gave TF1 a competitive advantage by allowing it to provide quicker and better answers to advertisers' requests and to better use its limited and perishable airtime inventory. TF1 estimates the resulting revenue increase at €20 million per year.

Suggested Citation

  • Thierry Benoist & Frédéric Gardi & Antoine Jeanjean, 2012. "Lessons Learned from 15 Years of Operations Research for French TV Channel TF1," Interfaces, INFORMS, vol. 42(6), pages 577-584, December.
    • Handle: RePEc:inm:orinte:v:42:y:2012:i:6:p:577-584
    DOI: 10.1287/inte.1110.0623
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    References listed on IDEAS

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    1. Ranyard, J.C. & Fildes, R. & Hu, Tun-I, 2015. "Reassessing the scope of OR practice: The Influences of Problem Structuring Methods and the Analytics Movement," European Journal of Operational Research, Elsevier, vol. 245(1), pages 1-13.
    2. Martin Josef Geiger & Sandra Huber & Sebastian Langton & Marius Leschik & Christian Lindorf & Ulrich Tüshaus, 2018. "Multi-attribute assignment of trains to departures in rolling stock management," Annals of Operations Research, Springer, vol. 271(2), pages 1131-1163, December.

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