Advanced Search
MyIDEAS: Login

Importancia De La Medición Del Grado De Orientación Al Mercado En El Sector Cooperativista Como Respuestaal Nuevo Marco Competitivo /

Contents:

Author Info

  • Cambra Fierro, J.J.

    ()
    (Universidad de Zaragoza (España))

  • Fuster Mur, A.

    ()
    (Universidad de Zaragoza (España))

Registered author(s):

    Abstract

    En el presente trabajo se estudia con detenimiento la existencia de un comportamiento orientado al mercado en un sector en el que la búsqueda del beneficio económico no es un factor prioritario: el sector cooperativista agroalimentario español. Además, se pretende analizar la relación entre las cooperativas agroalimentarias que siguen una estrategia de orientación al mercado y los resultados que obtienen, medidos éstos por la satisfacción que genera dicha relación. A lo largo de este papel se realiza la depuración tanto de la escala de orientación al mercado propuesta por Kohli, Jaworski y Kumar (1993) para adaptarla al sector objeto de estudio, como de la escala de satisfacción propuesta por Anderson y Narus (1990) y Walter et al. (2003). Tras demostrar la fiabilidad, dimensionalidad y validez de ambas escalas en este contexto específico, se procede al análisis de dicha relación. / The purpose of this study is to investigate the existence of market orientation behaviour in a particular sector: the Spanish cooperative agry-food sector. To get economic benefit is not the priority factor. In this context, this study tries to investigate the predictive power of market orientation respect to business performance. The authors examine the aptitude of Kohli, Jaworski and Kumar’s (1993) market orientation model in order to be applied in this industry. Anderson and Narus´ (1990) satisfaction scale and Walter et al.’s (2003) satisfaction scale are also examined. The properties of the scales pertaining to the constructs in the market orientation model have been re-examined in this context. Finally, the relationship between market orientation and business performance is also analysed.

    Download Info

    If you experience problems downloading a file, check if you have the proper application to view it first. In case of further problems read the IDEAS help page. Note that these files are not on the IDEAS site. Please be patient as the files may be large.
    File URL: http://www.aedem-virtual.com/articulos/iedee/v11/113067.pdf
    File Function: complete text
    Download Restriction: no

    Bibliographic Info

    Article provided by Academia Europea de Dirección y Economía de la Empresa (AEDEM) in its journal Investigaciones Europeas de Dirección y Economía de la Empresa.

    Volume (Year): 11 (2005)
    Issue (Month): 3 ()
    Pages: 67-83

    as in new window
    Handle: RePEc:idi:jiedee:v:11:y:2005:i:3:p:67-83

    Contact details of provider:
    Postal: Investigaciones Europeas de Dirección y Economía de la Empresa, Facultad de Ciencias Económicas y Empresariales, Universidad de Vigo, Lagoas - Marcosende s/n, E-36310, Vigo, Pontevedra, España
    Phone: (+34) 986812473
    Fax: (+34) 986812401
    Web page: http://www.aedem-virtual.com/es/journal/iedee

    Related research

    Keywords: Orientación al Mercado; Satisfacción; Sector Cooperativista; Rendimientos Empresariales; Validación de Escalas; Market Orientation; Satisfaction; Cooperatives; Business Performance; Validation of Scales;

    References

    References listed on IDEAS
    Please report citation or reference errors to , or , if you are the registered author of the cited work, log in to your RePEc Author Service profile, click on "citations" and make appropriate adjustments.:
    as in new window
    1. Tse, Alan C. B. & Sin, Leo Y. M. & Yau, Oliver H. M. & Lee, Jenny S. Y. & Chow, Raymond, 2003. "Market orientation and business performance in a Chinese business environment," Journal of Business Research, Elsevier, vol. 56(3), pages 227-239, March.
    Full references (including those not matched with items on IDEAS)

    Citations

    Lists

    This item is not listed on Wikipedia, on a reading list or among the top items on IDEAS.

    Statistics

    Access and download statistics

    Corrections

    When requesting a correction, please mention this item's handle: RePEc:idi:jiedee:v:11:y:2005:i:3:p:67-83. See general information about how to correct material in RePEc.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Tony Crespo Franco).

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If references are entirely missing, you can add them using this form.

    If the full references list an item that is present in RePEc, but the system did not link to it, you can help with this form.

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your profile, as there may be some citations waiting for confirmation.

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.