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The Governance of Non-Contractual Business Relationships: Which Social Algorithm

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  • Chafai Mouaad
  • Slimani Assia
  • Najati Issam

Abstract

In the "business world, there is no business relationship without trust". However, the stability of non-contractual business interaction is not based on "blind" trust. On the contrary, it requires interpersonal trust based on a sociocultural rationality." Therefore, the latter should be explored and analyzed. Thus, as a case study, the phenomenon of non-contractual business exchange relationships of the informal transport of goods in Morocco is governed by "social algorithms" based on interpersonal trust, in which virtues such as (Niya[1], Lkelma[2], Lmakoul[3] etc.) create a model exchange practices based on cultural ethics and moral value. [1] Intention [2] Word of honor [3] Honest

Suggested Citation

  • Chafai Mouaad & Slimani Assia & Najati Issam, 2022. "The Governance of Non-Contractual Business Relationships: Which Social Algorithm," International Business Research, Canadian Center of Science and Education, vol. 15(9), pages 1-35, September.
    • Handle: RePEc:ibn:ibrjnl:v:15:y:2022:i:9:p:35
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    References listed on IDEAS

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    1. Dasgupta, Partha & Stiglitz, Joseph E, 1988. "Learning-by-Doing, Market Structure and Industrial and Trade Policies," Oxford Economic Papers, Oxford University Press, vol. 40(2), pages 246-268, June.
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    • R00 - Urban, Rural, Regional, Real Estate, and Transportation Economics - - General - - - General
    • Z0 - Other Special Topics - - General

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