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Evaluation of Interactive Website Design Indicators for e-Entrepreneurship

Author

Listed:
  • Chih-Chao Chung

    (Institute of Engineering Science and Technology, National Kaohsiung First University of Science and Technology, Kaohsiung City 824, Taiwan)

  • Li-Chung Chao

    (Institute of Engineering Science and Technology, National Kaohsiung First University of Science and Technology, Kaohsiung City 824, Taiwan)

  • Chin-Hui Chen

    (Department of Modern Languages, National Pingtung University of Science and Technology, Pingtung 912, Taiwan)

  • Shi-Jer Lou

    (Graduate Institute of Technological and Vocational Education, National Pingtung University of Science and Technology, Pingtung 912, Taiwan)

Abstract

Using an analytic network process (ANP) as an analytical tool, this study aims to construct an ANP evaluation model of interactive website design indicators. Through a review of the literature, interactive website design of e-entrepreneurship is generalized to the following dimensions: (1) Design; (2) Checking; (3) Service; (4) Interactive; and (5) Promotion, including 19 design indicators. The research is conducted for a case company. According to the findings, the model helps the case company review its current execution of interactive website design indicators and the experts’ opinions of the importance of interactive website design indicators. In addition, by comprehensive comparison, it confirms key design indicators and analyzes the managerial implications to help the case company set up precise strategic planning and resource distribution to enhance corporate operational performance and competitiveness.

Suggested Citation

  • Chih-Chao Chung & Li-Chung Chao & Chin-Hui Chen & Shi-Jer Lou, 2016. "Evaluation of Interactive Website Design Indicators for e-Entrepreneurship," Sustainability, MDPI, vol. 8(4), pages 1-21, April.
    • Handle: RePEc:gam:jsusta:v:8:y:2016:i:4:p:354-:d:68058
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    References listed on IDEAS

    as
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    5. Thomas L. Saaty, 2006. "The Analytic Network Process," International Series in Operations Research & Management Science, in: Decision Making with the Analytic Network Process, chapter 0, pages 1-26, Springer.
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    Cited by:

    1. Majid H. Alsulami & Mashael M. Khayyat & Omar I. Aboulola & Mohammed S. Alsaqer, 2021. "Development of an Approach to Evaluate Website Effectiveness," Sustainability, MDPI, vol. 13(23), pages 1-15, December.

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