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Analysis of the Use of Color and Its Emotional Relationship in Visual Creations Based on Experiences during the Context of the COVID-19 Pandemic

Author

Listed:
  • César González-Martín

    (Facultad de Ciencias de la Educación, University of Cordoba, San Alberto Magno, 14071 Cordoba, Spain)

  • Miguel Carrasco

    (Facultad de Ingeniería y Ciencias, Universidad Adolfo Ibáñez, Av. Diagonal Las Torres 2700, Santiago 7941169, Chile)

  • Germán Oviedo

    (Facultad de Ingeniería y Ciencias, Universidad Adolfo Ibáñez, Av. Diagonal Las Torres 2700, Santiago 7941169, Chile)

Abstract

Color is a complex communicative element. At the level of artistic creation, this component influences both formal aspects and symbolic weight, directly affecting the construction of the message, and its associated emotion. During the COVID-19 pandemic, people generated countless images transmitting the subjective experiences of this event, and the social network Instagram was used to share this visual material. Using the repository of images created in the Instagram account CAM (The COVID Art Museum), we propose a methodology to understand the use of color and its emotional relationship in this context. The proposed methodology consists of creating a model that learns to recognize emotions via a convolutional neural network using the ArtEmis database. This model will subsequently be applied to recognize emotions in the CAM dataset, also extracting color attributes and their harmonies. Once both processes are completed, we combine the results, generating an expanded discussion on the usage of color and emotion. The results indicate that warm colors and analog compositions prevail in the sample. The relationship between emotions and composition shows a trend in positive emotions, reinforced by the results of the emotional relationship analysis of color attributes (hue, saturation, and lighting).

Suggested Citation

  • César González-Martín & Miguel Carrasco & Germán Oviedo, 2022. "Analysis of the Use of Color and Its Emotional Relationship in Visual Creations Based on Experiences during the Context of the COVID-19 Pandemic," Sustainability, MDPI, vol. 14(20), pages 1-16, October.
    • Handle: RePEc:gam:jsusta:v:14:y:2022:i:20:p:12989-:d:938961
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    References listed on IDEAS

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    1. Hsieh, Yi-Ching & Chiu, Hung-Chang & Tang, Yun-Chia & Lee, Monle, 2018. "Do Colors Change Realities in Online Shopping?," Journal of Interactive Marketing, Elsevier, vol. 41(C), pages 14-27.
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    3. Gerald J. Gorn & Amitava Chattopadhyay & Tracey Yi & Darren W. Dahl, 1997. "Effects of Color as an Executional Cue in Advertising: They're in the Shade," Management Science, INFORMS, vol. 43(10), pages 1387-1400, October.
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