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E-Agricultural Supply Chain Management Coupled with Blockchain Effect and Cooperative Strategies

Author

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  • Mohammed Alkahtani

    (Industrial Engineering Department, College of Engineering, King Saud University, Riyadh 11421, Saudi Arabia
    Raytheon Chair for Systems Engineering (RCSE), Advanced Manufacturing Institute, King Saud University, Riyadh 11421, Saudi Arabia)

  • Qazi Salman Khalid

    (Department of Industrial Engineering, University of Engineering and Technology, Peshawar 25000, Pakistan)

  • Muhammad Jalees

    (Department of Management Sciences, Bahria University, E-8, Islamabad 44000, Pakistan)

  • Muhammad Omair

    (Department of Industrial Engineering, Jalozai Campus, University of Engineering and Technology, Peshawar 25000, Pakistan)

  • Ghulam Hussain

    (Faculty of Mechanical Engineering, GIK Institute of Engineering Sciences & Technology, Topi 23460, Pakistan)

  • Catalin Iulian Pruncu

    (Department of Mechanical Engineering, Imperial College London, Exhibition Rd., London SW7 1AY, UK
    Design, Manufacturing & Engineering Management, University of Strathclyde, Glasgow G1 1XJ, UK)

Abstract

The agricultural industry is highly underdeveloped and requires transformation in technology for food safety and reliability. A digital world is relying on blockchain technology for the successful implementation of sustainable e-agricultural supply chain management (e-Agri-SCM). In current advancements of blockchain in digital marketing, product website design (web design) is essential to streamline the requirements of the customer and the expectations of supply chain partners. The current research has incorporated the blockchain effect by web design elements into the agricultural supply chain management (Agri-SCM) study. In addition, partners in the digital marketing supply chain (DM-SCM) are also facing issues to identify significant web design elements-based blockchain technology to gain maximum profit. Therefore, a cooperative (Co-op) sustainable e-agricultural SCM model is developed in this study by considering the web design index and variable demand to decide shipments, selling price, cycle time, and advertisement cost for agriculture products. The uncertainties in the model due to intangible web design elements and basic costs are dealt with by the application of the fuzzy system whereas carbon emission is also considered for providing cleaner production. A real-time application of the proposed model is done by undertaking five different cases based on mutual share, demand curve, and advertisement budget among participants. The sensitivity analysis is also performed to identify important factors of the total profit. Findings of this work include significant web design elements (WDEs) i.e., web graphics, search engine optimization, cyber-security, fast loading, and navigation, as essentials for digital marketing to convince customers towards the product in a global SCM. The numerical results and managerial insights are advantageous for managers to get maximum profit by cooperative and digital marketing strategies to attain e-Agri-SCM.

Suggested Citation

  • Mohammed Alkahtani & Qazi Salman Khalid & Muhammad Jalees & Muhammad Omair & Ghulam Hussain & Catalin Iulian Pruncu, 2021. "E-Agricultural Supply Chain Management Coupled with Blockchain Effect and Cooperative Strategies," Sustainability, MDPI, vol. 13(2), pages 1-29, January.
    • Handle: RePEc:gam:jsusta:v:13:y:2021:i:2:p:816-:d:481024
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    References listed on IDEAS

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    Cited by:

    1. Oguntegbe, Kunle Francis & Di Paola, Nadia & Vona, Roberto, 2022. "Behavioural antecedents to blockchain implementation in agrifood supply chain management: A thematic analysis," Technology in Society, Elsevier, vol. 68(C).
    2. Büşra Ayan & Elif Güner & Semen Son-Turan, 2022. "Blockchain Technology and Sustainability in Supply Chains and a Closer Look at Different Industries: A Mixed Method Approach," Logistics, MDPI, vol. 6(4), pages 1-39, December.
    3. Ulpan Tokkozhina & Ana Lucia Martins & Joao C. Ferreira, 2023. "Uncovering dimensions of the impact of blockchain technology in supply chain management," Operations Management Research, Springer, vol. 16(1), pages 99-125, March.
    4. Chauhan, Chetna & Kaur, Puneet & Arrawatia, Rakesh & Ractham, Peter & Dhir, Amandeep, 2022. "Supply chain collaboration and sustainable development goals (SDGs). Teamwork makes achieving SDGs dream work," Journal of Business Research, Elsevier, vol. 147(C), pages 290-307.
    5. Waqas Ahmed & Muhammad Jalees & Muhammad Omair & Zainab Mukhtar & Muhammad Imran, 2022. "An inventory management for global supply chain through reworking of defective items having positive inventory level under multi-trade-credit-period," Annals of Operations Research, Springer, vol. 315(1), pages 1-28, August.
    6. Tadesse Kenea Amentae & Girma Gebresenbet, 2021. "Digitalization and Future Agro-Food Supply Chain Management: A Literature-Based Implications," Sustainability, MDPI, vol. 13(21), pages 1-24, November.
    7. Mohannad Alobid & Said Abujudeh & István Szűcs, 2022. "The Role of Blockchain in Revolutionizing the Agricultural Sector," Sustainability, MDPI, vol. 14(7), pages 1-15, April.
    8. Sneha Kumari & Shirish Jeble & V. G. Venkatesh & Chandrasekaran Nagarajan & Yangyan Shi, 2023. "Antecedents of agriculture supply chain performance during COVID-19: an emerging economy perspective," Operations Management Research, Springer, vol. 16(1), pages 489-510, March.
    9. Pandey, Vivekanand & Pant, Millie & Snasel, Vaclav, 2022. "Blockchain technology in food supply chains: Review and bibliometric analysis," Technology in Society, Elsevier, vol. 69(C).

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