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Service Value Co-Creation in Digital Platform Business: A Case of Xianyu Idle Trading Platform

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  • Ge Yao

    (School of Economics and Management, University of Chinese Academy of Sciences, Beijing 100190, China
    Sino-Danish College, University of Chinese Academy of Sciences, Beijing 100190, China
    Aalborg University Business School, Aalborg University, 9200 Aalborg, Denmark
    Sino-Danish Centre for Education and Research, University of Chinese Academy of Sciences, Beijing 100190, China)

  • Jianming Miao

    (School of Economics, Henan University, Kaifeng 475004, China)

Abstract

With the emerging digital platform economy, consumption activities are increasingly integrated in the production process of service platforms, and the development of e-commerce platforms shows a new realm for solving sustainability issues such as resource wasting and urban pollution. This paper investigates the service value co-creation processes in the digital platform context and recognizes the service value output categories under different stages among platform business, platform buyers, and sellers. Using an emergent and representative digital platform, the Xianyu idle trading platform, and adopting an embedded case study design and social media analysis approach, this paper illustrates the service value co-creation practices and value categories among users in each stage of purchase. We find that platform business not only facilitates value co-creations but is also an active participant. This study contributes to both value co-creation and platform business literature, and it sheds light on achieving sustainability in the platform economy and moving toward an environmentally friendly society.

Suggested Citation

  • Ge Yao & Jianming Miao, 2021. "Service Value Co-Creation in Digital Platform Business: A Case of Xianyu Idle Trading Platform," Sustainability, MDPI, vol. 13(20), pages 1-21, October.
    • Handle: RePEc:gam:jsusta:v:13:y:2021:i:20:p:11296-:d:655374
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    References listed on IDEAS

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    Cited by:

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    2. Xiao Han & Yang Zheng, 2022. "Driving Elements of Enterprise Digital Transformation Based on the Perspective of Dynamic Evolution," Sustainability, MDPI, vol. 14(16), pages 1-19, August.

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