IDEAS home Printed from https://ideas.repec.org/a/gam/jsusta/v13y2021i12p6781-d575516.html
   My bibliography  Save this article

Tourism in a Post-COVID-19 Era: Sustainable Strategies for Industry’s Recovery

Author

Listed:
  • Andreea Orîndaru

    (Marketing Department, The Bucharest University of Economic Studies, 010404 Bucharest, Romania)

  • Maria-Floriana Popescu

    (International Business and Economics Department, The Bucharest University of Economic Studies, 010404 Bucharest, Romania)

  • Alina Petronela Alexoaei

    (International Business and Economics Department, The Bucharest University of Economic Studies, 010404 Bucharest, Romania)

  • Ștefan-Claudiu Căescu

    (Marketing Department, The Bucharest University of Economic Studies, 010404 Bucharest, Romania)

  • Margareta Stela Florescu

    (Administration and Public Management Department, The Bucharest University of Economic Studies, 010404 Bucharest, Romania)

  • Anca-Olguța Orzan

    (Department of Oncologic Dermatology, University of Medicine and Pharmacy “Carol Davila” Bucharest, Elias Emergency University Hospital, 020021 Bucharest, Romania)

Abstract

In the COVID-19 outbreak context, some industries were seriously affected, and the T&T (travel and tourism) industry is unarguably one of those industries. As the world is slowly moving towards a recovery stage, T&T is lagging in the recovery process, mainly because of people’s perception of safety and a new, more cautious behavior when buying products that are not essential for survival, such as T&T products. In order to discover sustainable recovery paths for the industry and the real impact of the COVID-19 outbreak on consumer perceptions and purchasing behavior, the current quantitative research was developed on the basis of two different representative samples in two different moments: May 2020 and December 2020, with a focus on Romania’s population. The main results indicate that the COVID-19 pandemic has influenced travel patterns and habits regarding philological and economic factors. Psychological factors, primarily the fear of contamination, impact travelers’ willingness to travel and the conditions and preferences for vacation destinations. At least in the medium term, people will avoid traveling in large groups and being in crowded places. Hygiene and health conditions in the host destination can represent essential factors in travel decisions. Confronted with a cautious clientele, tourism businesses (such as transport, accommodation, and catering) should further enhance their hygiene conditions to restore confidence. Moreover, communication is essential in these challenging times to tackle travelers’ fear and concerns.

Suggested Citation

  • Andreea Orîndaru & Maria-Floriana Popescu & Alina Petronela Alexoaei & Ștefan-Claudiu Căescu & Margareta Stela Florescu & Anca-Olguța Orzan, 2021. "Tourism in a Post-COVID-19 Era: Sustainable Strategies for Industry’s Recovery," Sustainability, MDPI, vol. 13(12), pages 1-22, June.
    • Handle: RePEc:gam:jsusta:v:13:y:2021:i:12:p:6781-:d:575516
    as

    Download full text from publisher

    File URL: https://www.mdpi.com/2071-1050/13/12/6781/pdf
    Download Restriction: no
    File URL: https://www.mdpi.com/2071-1050/13/12/6781/
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Kock, Florian & Nørfelt, Astrid & Josiassen, Alexander & Assaf, A. George & Tsionas, Mike G., 2020. "Understanding the COVID-19 tourist psyche: The Evolutionary Tourism Paradigm," Annals of Tourism Research, Elsevier, vol. 85(C).
    2. Karabulut, Gokhan & Bilgin, Mehmet Huseyin & Demir, Ender & Doker, Asli Cansin, 2020. "How pandemics affect tourism: International evidence," Annals of Tourism Research, Elsevier, vol. 84(C).
    3. Amina Chebli & Foued Ben Said, 2020. "The Impact of Covid-19 on Tourist Consumption Behaviour : A Perspective Article," Journal of Tourism Management Research, Conscientia Beam, vol. 7(2), pages 196-207.
    4. Mihaela CONSTANTINESCU, 2012. "Romanian consumer’s perception on quality of life – sport relationship," Management & Marketing, Economic Publishing House, vol. 7(4), Winter.
    5. Amina Chebli & Foued Ben Said, 2020. "The Impact of Covid-19 on Tourist Consumption Behaviour : A Perspective Article," Journal of Tourism Management Research, Conscientia Beam, vol. 7(2), pages 196-207.
    6. Škare, Marinko & Soriano, Domingo Riberio & Porada-Rochoń, Małgorzata, 2021. "Impact of COVID-19 on the travel and tourism industry," Technological Forecasting and Social Change, Elsevier, vol. 163(C).
    7. Sanja Kovačić & Mihai Ciprian Mărgărint & Ruxandra Ionce & Đurđa Miljković, 2020. "What are the Factors affecting Tourist Behavior based on the Perception of Risk? Romanian and Serbian Tourists’ Perspective in the Aftermath of the recent Floods and Wildfires in Greece," Sustainability, MDPI, vol. 12(16), pages 1-22, August.
    8. Cristina-Andrada BABA & Aurelia-Felicia STĂNCIOIU & Manuela Rozalia GABOR & Florin-Alexandru ALEXE & Flavia Dana OLTEAN & Alexandra Cristina DINU, 2020. "Considerations regarding the effects of COVID-19 on the tourism market," Theoretical and Applied Economics, Asociatia Generala a Economistilor din Romania - AGER, vol. 0(3(624), A), pages 271-284, Autumn.
    9. Daniel Ştefan Armeanu & Ştefan Cristian Gherghina & George Pasmangiu, 2019. "Exploring the Causal Nexus between Energy Consumption, Environmental Pollution and Economic Growth: Empirical Evidence from Central and Eastern Europe," Energies, MDPI, vol. 12(19), pages 1-27, September.
    10. Albert Assaf & Raffaele Scuderi, 2020. "COVID-19 and the recovery of the tourism industry," Tourism Economics, , vol. 26(5), pages 731-733, August.
    11. Pantano, Eleonora & Priporas, Constantinos-Vasilios & Devereux, Luke & Pizzi, Gabriele, 2021. "Tweets to escape: Intercultural differences in consumer expectations and risk behavior during the COVID-19 lockdown in three European countries," Journal of Business Research, Elsevier, vol. 130(C), pages 59-69.
    12. Christine Volkmann & Kim Oliver Tokarski & Mihaela Dinca Violeta & Anca Bogdan, 2021. "The Impact of COVID-19 on Romanian Tourism. An Explorative Case Study on Prahova County, Romania," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 23(56), pages 196-196, February.
    13. Sigala, Marianna, 2020. "Tourism and COVID-19: Impacts and implications for advancing and resetting industry and research," Journal of Business Research, Elsevier, vol. 117(C), pages 312-321.
    14. Li, Junxiong & Nguyen, Thi Hong Hai & Coca-Stefaniak, J. Andres, 2021. "Coronavirus impacts on post-pandemic planned travel behaviours," Annals of Tourism Research, Elsevier, vol. 86(C).
    15. Richards, Greg, 1999. "Vacations and the Quality of Life: Patterns and Structures," Journal of Business Research, Elsevier, vol. 44(3), pages 189-198, March.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Chen, Yingtong & Zhang, Dayong & Ji, Qiang, 2022. "Impacts of regional cooperation agreements on international tourism: Evidence from a quasi-natural experiment," International Review of Economics & Finance, Elsevier, vol. 82(C), pages 663-676.
    2. Nazir, Sajjad & Khadim, Sahar & Ali Asadullah, Muhammad & Syed, Nausheen, 2023. "Exploring the influence of artificial intelligence technology on consumer repurchase intention: The mediation and moderation approach," Technology in Society, Elsevier, vol. 72(C).
    3. Edgardo Sica & Roberta Sisto & Naomi di Santo, 2022. "Are Potential Tourists Willing to Pay More for Improved Accessibility? Preliminary Evidence from the Gargano National Park," Land, MDPI, vol. 11(1), pages 1-17, January.
    4. Štefancová Vladimíra & Mašek Jaroslav & Harantová Veronika & Mazanec Jaroslav & Foltýnová Hana Brůhová, 2023. "Analysis of Passenger Behaviour During the Covid-19 Pandemic Situation," LOGI – Scientific Journal on Transport and Logistics, Sciendo, vol. 14(1), pages 203-214, January.
    5. Vancia Alina Petronela Pricope & Băltescu Codruța Adina, 2022. "Travel trends during the COVID-19 pandemic: a view of online travel agencies," Proceedings of the International Conference on Business Excellence, Sciendo, vol. 16(1), pages 906-917, August.
    6. Chung-Wei Kuo, 2021. "Can We Return to Our Normal Life When the Pandemic Is under Control? A Preliminary Study on the Influence of COVID-19 on the Tourism Characteristics of Taiwan," Sustainability, MDPI, vol. 13(17), pages 1-17, August.
    7. Hamzeh Alhawamdeh & Saad A. Al-Saad & Mohammad Salameh Almasarweh & Abd Al-Salam Ahmad Al-Hamad & Ahmad Y. A. Bani Bani Ahmad & Firas Tayseer Mohammad Ayasrah, 2023. "The Role of Energy Management Practices in Sustainable Tourism Development: A Case Study of Jerash, Jordan," International Journal of Energy Economics and Policy, Econjournals, vol. 13(6), pages 321-333, November.
    8. Fernando Rebola & Luís Loures & Paulo Ferreira & Ana Loures, 2022. "Inland or Coastal: That’s the Question! Different Impacts of COVID-19 on the Tourism Sector in Portugal," Sustainability, MDPI, vol. 14(23), pages 1-9, December.
    9. Amadou SAMAKE & NIU Xiongying & Eunice MURAGURI, 2023. "An empirical investigation of Service encounter quality, Relationship quality and Perceived value on Customer loyalty in Hospitality industry," International Journal of Science and Business, IJSAB International, vol. 23(1), pages 157-185.
    10. Yumei Luo & Yuwei Li & Guiping Wang & Qiongwei Ye, 2021. "Agent-Based Modeling and Simulation of Tourism Market Recovery Strategy after COVID-19 in Yunnan, China," Sustainability, MDPI, vol. 13(21), pages 1-24, October.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Chung-Wei Kuo, 2021. "Can We Return to Our Normal Life When the Pandemic Is under Control? A Preliminary Study on the Influence of COVID-19 on the Tourism Characteristics of Taiwan," Sustainability, MDPI, vol. 13(17), pages 1-17, August.
    2. Rehab El Gamil, 2022. "Exploring Travel Behaviour Post-COVID-19: Towards a More Responsible Tourism," Academica Turistica - Tourism and Innovation Journal, University of Primorska Press, vol. 15(2), pages 203-216.
    3. José F Baños-Pino & David Boto-García & Eduardo Del Valle & Inés Sustacha, 2023. "The impact of COVID-19 on tourists’ length of stay and daily expenditures," Tourism Economics, , vol. 29(2), pages 437-459, March.
    4. Davide Provenzano & Serena Volo, 2022. "Tourism recovery amid COVID-19: The case of Lombardy, Italy," Tourism Economics, , vol. 28(1), pages 110-130, February.
    5. Yang, Yang & Zhang, Carol X. & Rickly, Jillian M., 2021. "A review of early COVID-19 research in tourism: Launching the Annals of Tourism Research's Curated Collection on coronavirus and tourism1," Annals of Tourism Research, Elsevier, vol. 91(C).
    6. Fotiadis, Anestis & Polyzos, Stathis & Huan, Tzung-Cheng T.C., 2021. "The good, the bad and the ugly on COVID-19 tourism recovery," Annals of Tourism Research, Elsevier, vol. 87(C).
    7. Noelia Araújo-Vila & Jose A. Fraiz-Brea & Alexandra Matos Pereira, 2021. "Societal Changes Due to “COVID-19”. An Analysis of the Tourism Sector of Galicia, Spain," Sustainability, MDPI, vol. 13(15), pages 1-22, July.
    8. Cecilia Pasquinelli & Mariapina Trunfio & Nicola Bellini & Simona Rossi, 2021. "Sustainability in Overtouristified Cities? A Social Media Insight into Italian Branding Responses to Covid-19 Crisis," Sustainability, MDPI, vol. 13(4), pages 1-14, February.
    9. Miao, Li & Im, Jinyoung & Fu, Xiaoxiao & Kim, Haemi & Zhang, Yi Estella, 2021. "Proximal and distal post-COVID travel behavior," Annals of Tourism Research, Elsevier, vol. 88(C).
    10. Marko Perić & Vanja Vitezić, 2021. "Tourism Getting Back to Life after COVID-19: Can Artificial Intelligence Help?," Societies, MDPI, vol. 11(4), pages 1-13, September.
    11. Constantina-Alina MILOS & Andreea-Daniela MORARU, 2023. "How the COVID-19 Pandemic Impacted Tourism and Tourist Behaviour. A Perspective on Typologies of New Consumers," Economics and Applied Informatics, "Dunarea de Jos" University of Galati, Faculty of Economics and Business Administration, issue 3, pages 127-133.
    12. Nazia Nabi, 2023. "Segmenting travellers of luxury destinations in a post-pandemic era," Service Business, Springer;Pan-Pacific Business Association, vol. 17(3), pages 747-770, September.
    13. Iva Gregurec & Martina Tomičić Furjan & Katarina Tomičić-Pupek, 2021. "The Impact of COVID-19 on Sustainable Business Models in SMEs," Sustainability, MDPI, vol. 13(3), pages 1-24, January.
    14. Anna Tokarz-Kocik & Anna Bera & Karolina Drela & Agnieszka Malkowska, 2023. "The Impact of the COVID-19 Pandemic on the Labour Market in the Hotel Industry: Selected Conditions in Poland," Sustainability, MDPI, vol. 15(6), pages 1-15, March.
    15. Miroslav Rončák & Petr Scholz & Ivica Linderová, 2021. "Safety Concerns and Travel Behavior of Generation Z: Case Study from the Czech Republic," Sustainability, MDPI, vol. 13(23), pages 1-17, December.
    16. Constantina-Alina Miloş (Ilie), 2022. "Tourism Behaviour and the Transformative Power of the Pandemic – A Post-Pandemic Perspective," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(2), pages 668-678, Decembrie.
    17. Andrzej Dudek & Daria Jaremen & Izabela Michalska-Dudek & Marek Walesiak, 2021. "Analysis of Changes in Shopping Behaviour of Package Holidays Purchasers Caused by the COVID-19 Pandemic," European Research Studies Journal, European Research Studies Journal, vol. 0(Special 3), pages 691-707.
    18. Constantina-Alina Milos (Ilie), 2022. "Tourist Services Consumer Behavior. Specific and Perspective Elements in the Context of the Coronavirus Pandemic," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(1), pages 642-650, September.
    19. Jose Antonio Cava Jimenez & Mª Genoveva Millán Vázquez de la Torre & Mª Genoveva Dancausa Millán, 2022. "Enotourism in Southern Spain: The Montilla-Moriles PDO," IJERPH, MDPI, vol. 19(6), pages 1-21, March.
    20. Michael L Polemis & Panayiotis Tzeremes & Nickolaos G Tzeremes, 2023. "Hotels’ occupancy rates and convergence: Empirical evidence from the first pandemic wave," Tourism Economics, , vol. 29(2), pages 533-542, March.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:gam:jsusta:v:13:y:2021:i:12:p:6781-:d:575516. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: MDPI Indexing Manager (email available below). General contact details of provider: https://www.mdpi.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.