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Societal Changes Due to “COVID-19”. An Analysis of the Tourism Sector of Galicia, Spain

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  • Noelia Araújo-Vila

    (Business and Tourism Faculty, Universidade de Vigo, 32004 Ourense, Spain)

  • Jose A. Fraiz-Brea

    (Business and Tourism Faculty, Universidade de Vigo, 32004 Ourense, Spain)

  • Alexandra Matos Pereira

    (Business School, ISLA-Instituto Politécnico de Gestão e Tecnologia, 4400-017 Vila Nova de Gaia, Portugal)

Abstract

With the outbreak of the COVID-19 pandemic, an unprecedented global health and economic crisis started. This situation has had a devastating effect on all economic and social sectors, provoking either a decrease or cessation of business or profound changes in life habits. One of the most affected industries has been tourism, due to the resulting travel restrictions and a sharp drop in demand among travellers as well as temporary hotel and restaurant closures. Thus, the primary purpose of this study is to analyse the changes during the pandemic in individual consumers’ behaviour patterns in the tourism sector. Predictive market research techniques through quantitative analysis were carried out via surveys ( n = 712). One of the more significant findings to emerge from this study is that recollection of these times will be in people’s minds for a long time after the pandemic. Notably, tourists will reward safety over leisure and will continue to undertake independent tours with their own vehicles. Findings also proved—and for the tourism sector this is good news—that travellers’ trust will be rebuilt, and tourists will be travelling again.

Suggested Citation

  • Noelia Araújo-Vila & Jose A. Fraiz-Brea & Alexandra Matos Pereira, 2021. "Societal Changes Due to “COVID-19”. An Analysis of the Tourism Sector of Galicia, Spain," Sustainability, MDPI, vol. 13(15), pages 1-22, July.
    • Handle: RePEc:gam:jsusta:v:13:y:2021:i:15:p:8449-:d:603675
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    1. Theodore Metaxas & Laura Juárez & Meletios Andrinos, 2022. "Measuring the Impact of Greece as a Safe Branding Tourist Destination: Evidence from Spain and Greece," Sustainability, MDPI, vol. 14(8), pages 1-17, April.
    2. Peter Karacsony & Kornél Krupánszki & Imrich Antalík, 2022. "Analysis of the Impact of the COVID-19 Crisis on the Hungarian Employees," Sustainability, MDPI, vol. 14(4), pages 1-14, February.
    3. Raquel Fernández-González & Félix Puíme-Guillén & Mirela Panait, 2022. "A case study of agri-food systems in rural Spain: Impacts, responses and institutional lessons," Agricultural Economics, Czech Academy of Agricultural Sciences, vol. 68(5), pages 159-170.

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