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The Importance of Sustainability in Diving Tourism—The Case of German Speaking Diving Tourists

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  • Alexander Hodeck

    (Department of Social Science of Physical Activity and Health, Institute of Human Movement Science and Health, Chemnitz University of Technology, 09111 Chemnitz, Germany
    Marketing, Sales, Tourism and Sports Department, ISM International School of Management, 10827 Berlin, Germany)

  • Jacqueline Tuchel

    (Department of Social Science of Physical Activity and Health, Institute of Human Movement Science and Health, Chemnitz University of Technology, 09111 Chemnitz, Germany)

  • Luisa Hente

    (Department of Social Science of Physical Activity and Health, Institute of Human Movement Science and Health, Chemnitz University of Technology, 09111 Chemnitz, Germany)

  • Christine von Reibnitz

    (Marketing, Sales, Tourism and Sports Department, ISM International School of Management, 10827 Berlin, Germany)

Abstract

Sustainability in sports tourism has increased in recent years. Sustainability is a particular focus for diving tourism. This paper analyses the meaning of sustainability to German speaking diving tourists to draw conclusions for the development of tourism strategies. Based on a literature review on the importance of sustainability in diving tourism, an empirical study was designed to understand the importance of the topic within the target group. A total of 174 German-speaking diving tourists were surveyed using an online-questionnaire. The subjects were clustered regarding their sustainable behavior. It could be shown that there is a correlation between age as well as gender and sustainable behavior. A conjoint measurement showed that for diving tourists, ecological aspects are more important than the prize of a diving trip. The gained insights can contribute to establish new and more sustainable offers in diving tourism and thus developing this area of sports tourism more sustainably overall.

Suggested Citation

  • Alexander Hodeck & Jacqueline Tuchel & Luisa Hente & Christine von Reibnitz, 2021. "The Importance of Sustainability in Diving Tourism—The Case of German Speaking Diving Tourists," Sustainability, MDPI, vol. 13(11), pages 1-13, June.
    • Handle: RePEc:gam:jsusta:v:13:y:2021:i:11:p:6485-:d:570286
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    References listed on IDEAS

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