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Corporate Social Performance: An Assessment Model on an Emerging Market

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  • Cătălina Silvia Crișan-Mitra

    (Department of Management, Faculty of Economics and Business Administration, Babeș-Bolyai University, RO-400591 Cluj-Napoca, Romania)

  • Liana Stanca

    (Department of Business Informatics, Faculty of Economics and Business Administration, Babeș-Bolyai University, RO-400591 Cluj-Napoca, Romania)

  • Dan-Cristian Dabija

    (Department of Marketing, Faculty of Economics and Business Administration, Babeș-Bolyai University, RO-400591 Cluj-Napoca, Romania)

Abstract

This paper investigates the priorities governing large companies in an emerging market regarding corporate social performance (CSP). The authors propose profile patterns of responsible managerial behavior and a framework for evaluating CSP relying on stakeholder theory. The study relies on a statistical analysis which is designed to examine the significance of corporate social responsibility (CSR) practice as it emerges from company business strategies. Taking the form of an empirical study involving 87 managers, this work relies on the cluster analysis theory, identifying six behavioral patterns when considering CSR practices: “lethargic”, “compliant, “pragmatist”, “auditor”, “formalist”, and “performer”. The cluster typology indicates the complexity of CSR practices and highlights the role of CSR in company strategy development. The proposed assessment model is intended to empower CSP diagnosis, while supporting management towards achieving sustainable growth.

Suggested Citation

  • Cătălina Silvia Crișan-Mitra & Liana Stanca & Dan-Cristian Dabija, 2020. "Corporate Social Performance: An Assessment Model on an Emerging Market," Sustainability, MDPI, vol. 12(10), pages 1-21, May.
    • Handle: RePEc:gam:jsusta:v:12:y:2020:i:10:p:4077-:d:358884
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