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Linking Corporate Social Responsibility with Reputation and Brand of the Firm

Author

Listed:
  • Yifan He

    (School of Economics and Management, Taiyuan University of Science and Technology)

  • Wenfang Lin

    (School of Economics and Management, Taiyuan University of Science and Technology)

  • Justas Streimikis

    (Division of Farms and Enterprises Economics, Lithuanian Institute of Agrarian Economics)

Abstract

There are no agreements among scientists in terms of relationships between Corporate Social Responsibility (CSR), Corporate Identity and Corporate Image (CI), Corporate Reputation (CR), and Corporate Brand (CB), and their mutual impacts as well the definition of these constructs cause a lot of scientific debates among scholars. The paper analyses the relationship between CSR, Corporate Image, Corporate Reputation and Corporate Brand and their outcomes linked to the financial and other benefits of the firm and society. The main studies that are dealing with this subject were analysed, and the theoretical model that is linking these constructs was developed. The proposed model can be used for carrying empirical studies in specific industries and branches of the economy in order to assess the main measures to increase Corporate Reputation and maximise its outcomes.

Suggested Citation

  • Yifan He & Wenfang Lin & Justas Streimikis, 2019. "Linking Corporate Social Responsibility with Reputation and Brand of the Firm," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 21(51), pages 422-422.
    • Handle: RePEc:aes:amfeco:v:21:y:2019:i:51:p:422
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    References listed on IDEAS

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    3. María Dolores Aledo‐Ruiz & Eva Martínez‐Caro & José Manuel Santos‐Jaén, 2022. "The influence of corporate social responsibility on students' emotional appeal in the HEIs: The mediating effect of reputation and corporate image," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 29(3), pages 578-592, May.
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    10. Lu, Jintao & Guo, Shuaishuai & Qu, Jiaojiao & Lin, Wenfang & Lev, Benjamin, 2023. "“Stay” or “Leave”: Influence of employee-oriented social responsibility on the turnover intention of new-generation employees," Journal of Business Research, Elsevier, vol. 161(C).
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    15. José Solana‐Ibáñez & Manuel Caravaca‐Garratón & Ricardo Teruel‐Sánchez, 2020. "Stakeholder perception on corporate reputation and management efficiency: Evidence from the Spanish Defence sector," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 27(5), pages 2381-2399, September.
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    17. Sehar Zulfiqar & Rabeea Sadaf & József Popp & Jolita Vveinhardt & Domicián Máté, 2019. "An Examination of Corporate Social Responsibility and Employee Behavior: The Case of Pakistan," Sustainability, MDPI, vol. 11(13), pages 1-15, June.
    18. Tong Jia & Shahid Iqbal & Arslan Ayub & Tehreem Fatima & Zeeshan Rasool, 2023. "Promoting Responsible Sustainable Consumer Behavior through Sustainability Marketing: The Boundary Effects of Corporate Social Responsibility and Brand Image," Sustainability, MDPI, vol. 15(7), pages 1-21, March.
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    20. Bauweraerts, Jonathan & Arzubiaga, Unai & Diaz-Moriana, Vanessa, 2022. "Going greener, performing better? The case of private family firms," Research in International Business and Finance, Elsevier, vol. 63(C).
    21. Li He & Jian’ge Tao & Ping Meng & Dan Chen & Meng Yan & Lászlo Vasa, 2021. "Analysis of socio-economic spatial structure of urban agglomeration in China based on spatial gradient and clustering," Oeconomia Copernicana, Institute of Economic Research, vol. 12(3), pages 789-819, September.
    22. Christophe Boucher & Wassim Le Lann & Stéphane Matton & Sessi Tokpavi, 2023. "Are ESG ratings informative to forecast idiosyncratic risk?," Working Papers hal-04140193, HAL.
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    25. Bing Yu & Shengxiong Wu & Mary Jane Lenard, 2022. "Do Ethical Companies Have High Stock Prices or High Returns?," JRFM, MDPI, vol. 15(2), pages 1-15, February.

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    More about this item

    Keywords

    corporate reputation; corporate brand; corporate image; corporate social responsibility;
    All these keywords.

    JEL classification:

    • Q01 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - General - - - Sustainable Development
    • Q35 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Nonrenewable Resources and Conservation - - - Hydrocarbon Resources
    • Q51 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Environmental Economics - - - Valuation of Environmental Effects

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