Evolution and Transformation of the Central Place Theory in E-Business: China’s C2C Online Game Marketing
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- Jose Ramon Saura & Pedro Palos-Sanchez & Beatriz Rodríguez Herráez, 2020. "Digital Marketing for Sustainable Growth: Business Models and Online Campaigns Using Sustainable Strategies," Sustainability, MDPI, vol. 12(3), pages 1-5, January.
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Keywords
central place theory; C2C; virtual goods; online game;All these keywords.
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