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An Efficiency-Based Approach for Selecting Electronic Markets in Sustainable Electronic Business: A SME’s Perspective

Author

Listed:
  • Hepu Deng

    (School of Business and Law, Foshan University, Foshan 528000, China
    School of Business Information Technology and Logistics, RMIT University, Melbourne, VIC 3000, Australia)

  • Sophia Xiaoxia Duan

    (School of Management and Marketing, Charles Sturt University, Albury, NSW 2640, Australia)

  • Donghui Jie

    (School of Business and Law, Foshan University, Foshan 528000, China)

  • Jiangjing Fu

    (School of Business and Law, Foshan University, Foshan 528000, China)

Abstract

This paper develops an efficiency-based approach for evaluating the performance of available electronic markets (e-markets) in the active pursuit of sustainable electronic business through the selection of specific e-markets for small and medium-sized enterprises (SMEs). An efficiency-oriented evaluation model using data envelopment analysis is developed first for identifying efficient e-markets. A multicriteria decision making model is then proposed for solving the e-markets selection problem with respect to the specific characteristics of e-markets and the unique nature of SMEs in specific situations. Such a model can adequately consider the imprecision and uncertainty in the decision-making process using linguistic variables approximated by fuzzy numbers to express the subjective assessments of the decision maker when evaluating the overall performance of individual e-markets. As a result, the most appropriate e-market in a specific situation for individual SMEs can be selected for the development of a sustainable electronic business. A real-life example is given for demonstrating the effectiveness of the proposed approach for addressing the e-market selection problem in the real world.

Suggested Citation

  • Hepu Deng & Sophia Xiaoxia Duan & Donghui Jie & Jiangjing Fu, 2019. "An Efficiency-Based Approach for Selecting Electronic Markets in Sustainable Electronic Business: A SME’s Perspective," Sustainability, MDPI, vol. 11(7), pages 1-13, March.
    • Handle: RePEc:gam:jsusta:v:11:y:2019:i:7:p:1858-:d:217794
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    References listed on IDEAS

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    1. Charnes, A. & Cooper, W. W. & Rhodes, E., 1978. "Measuring the efficiency of decision making units," European Journal of Operational Research, Elsevier, vol. 2(6), pages 429-444, November.
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    Cited by:

    1. Zhang, Ying & Zhu, Jing & Xu, Nan & Duan, Sophia Xiaoxia & Huang, Xiaodi, 2021. "Optimal selection of expatriates for cross-border assignment to enhance manufacturing efficiency," International Journal of Production Economics, Elsevier, vol. 232(C).
    2. Miloš Arsić & Zoran Jovanović & Radoljub Tomić & Nena Tomović & Siniša Arsić & Ištvan Bodolo, 2020. "Impact of Logistics Capacity on Economic Sustainability of SMEs," Sustainability, MDPI, vol. 12(5), pages 1-30, March.
    3. Jose Alejandro Cano & Abraham Londoño-Pineda & Maria Fanny Castro & Hugo Bécquer Paz & Carolina Rodas & Tatiana Arias, 2022. "A Bibliometric Analysis and Systematic Review on E-Marketplaces, Open Innovation, and Sustainability," Sustainability, MDPI, vol. 14(9), pages 1-42, May.
    4. Lihui Liu & Hepu Deng, 2020. "A Fuzzy Approach for Ranking Discrete Multi-Attribute Alternatives under Uncertainty," Mathematics, MDPI, vol. 8(6), pages 1-11, June.

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