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How Transportation Service Quality Drives Public Attitude and Image of a Sustainable City: Satisfaction as A Mediator and Involvement as A Moderator

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  • Mu-Chen Chen

    (Department of Transportation and Logistics Management, National Chiao Tung University, 4F, No. 118, Section 1, Chung Hsiao W. Road, Taipei 100, Taiwan)

  • Chia-Lin Hsu

    (Department of International Business Administration, Chinese Culture University, 55, Hwa-Kang Road, Yang-Ming-Shan, Taipei 11114, Taiwan)

  • Mu-Ming Chen

    (Department of Transportation and Logistics Management, National Chiao Tung University, 4F, No. 118, Section 1, Chung Hsiao W. Road, Taipei 100, Taiwan)

Abstract

This study highlights transportation service quality (including that of the core transportation service and the physical environment of transportation) and investigates its impact on satisfaction as well as attitude toward and image of a sustainable city. Additionally, this study also addresses the mediating role of satisfaction in the relationships between transportation service quality, and both attitude toward and image of a sustainable city, as well as the moderating role of involvement in the links between satisfaction and this attitude and between satisfaction and this image. The findings confirm that both core transportation service and the physical environment of transportation significantly and positively influence satisfaction and, in turn, significantly and positively influence attitude toward and image of a sustainable city. Satisfaction also plays a mediating role in the links between transportation service quality and this attitude and image. In addition, the effect of satisfaction on attitude toward and image of a sustainable city becomes greater as the level of involvement increases.

Suggested Citation

  • Mu-Chen Chen & Chia-Lin Hsu & Mu-Ming Chen, 2019. "How Transportation Service Quality Drives Public Attitude and Image of a Sustainable City: Satisfaction as A Mediator and Involvement as A Moderator," Sustainability, MDPI, vol. 11(23), pages 1-18, December.
    • Handle: RePEc:gam:jsusta:v:11:y:2019:i:23:p:6813-:d:292806
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    Cited by:

    1. Jung-Jung Chang & Chia-Li Lin, 2022. "Establishing Urban Revitalization and Regional Development Strategies with Consideration of Urban Stakeholders Based on the ISA-NRM Approach," Sustainability, MDPI, vol. 14(12), pages 1-28, June.
    2. Dario Ballarano & Sergio Maria Patella & Francesco Asdrubali, 2022. "Sustainable Transportation for Events: A Systematic Review," Sustainability, MDPI, vol. 14(23), pages 1-16, November.

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