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An investigation of shippers’ satisfaction and behaviour towards corporate social responsibility in maritime transport

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  • Yuen, Kum Fai
  • Thai, Vinh V.
  • Wong, Yiik Diew

Abstract

Anchoring on the theory of planned behaviour (TPB), the current paper investigates the moderating influences of shippers’ corporate social responsibility (CSR) beliefs on their satisfaction and behaviour towards shipping firms’ involvement in CSR. It also analyses organisational and environmental factors that shape shippers’ CSR beliefs. Survey data were obtained from 276 shippers with business offices located in Singapore, and analysed using multi-sampling approach and linear regression modelling. The results show that shippers with strong CSR beliefs derive greater satisfaction, and exhibit stronger behavioural intentions towards shipping firms’ involvement in CSR. In addition, shippers’ CSR beliefs are influenced by shippers’ organisational characteristics such as (1) firm’s age, (2) firm’s size, (3) degree of internationalisation, (4) types of products shipped, and environmental factors such as (5) perceived environmental and social threats, (6) perceived level of competition, and (7) level of CSR practices in headquarters. The results contribute to TPB research application in both B2C and B2B contexts, and motivate changes to the current marketing and communication practices of shipping firms.

Suggested Citation

  • Yuen, Kum Fai & Thai, Vinh V. & Wong, Yiik Diew, 2018. "An investigation of shippers’ satisfaction and behaviour towards corporate social responsibility in maritime transport," Transportation Research Part A: Policy and Practice, Elsevier, vol. 116(C), pages 275-289.
    • Handle: RePEc:eee:transa:v:116:y:2018:i:c:p:275-289
    DOI: 10.1016/j.tra.2018.06.027
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    4. Su, Lujun & Gong, Qi & Huang, Yinghua, 2020. "How do destination social responsibility strategies affect tourists’ intention to visit? An attribution theory perspective," Journal of Retailing and Consumer Services, Elsevier, vol. 54(C).
    5. Grace Chua & Kum Fai Yuen & Xueqin Wang & Yiik Diew Wong, 2021. "The Determinants of Panic Buying during COVID-19," IJERPH, MDPI, vol. 18(6), pages 1-28, March.
    6. Yuen, Kum Fai & Li, Kevin X. & Xu, Gangyan & Wang, Xueqin & Wong, Yiik Diew, 2019. "A taxonomy of resources for sustainable shipping management: Their interrelationships and effects on business performance," Transportation Research Part E: Logistics and Transportation Review, Elsevier, vol. 128(C), pages 316-332.
    7. Mu-Chen Chen & Chia-Lin Hsu & Mu-Ming Chen, 2019. "How Transportation Service Quality Drives Public Attitude and Image of a Sustainable City: Satisfaction as A Mediator and Involvement as A Moderator," Sustainability, MDPI, vol. 11(23), pages 1-18, December.
    8. Chua, Jie Ying & Wang, Xueqin & Yuen, Kum Fai, 2023. "Sustainable shipping management: Definitions, critical success factors, drivers and performance," Transport Policy, Elsevier, vol. 141(C), pages 72-82.

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