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What Makes an Old Market Sustainable? An Empirical Analysis on the Economic and Leisure Performances of Traditional Retail Markets in Seoul

Author

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  • Yun-Myong Yi

    (Environmental Planning Institute, Graduate School of Environmental Studies, Seoul National University, Seoul 08826, Korea)

  • Tae-Hyoung Tommy Gim

    (Environmental Planning Institute, Graduate School of Environmental Studies, Seoul National University, Seoul 08826, Korea
    Department of Environmental Planning, Graduate School of Environmental Studies, Seoul National University, Seoul 08826, Korea
    Interdisciplinary Program in Landscape Architecture, Seoul National University, Seoul 08826, Korea)

Abstract

Traditional retail markets have long been the center for urban vitality, yet they have been under threat of advancing superstores run by corporate retailers. Studies have attempted to identify the competitiveness of the markets, but empirical evidence is not sufficient for presenting which factors contribute to the maintenance of a traditional market’s economic vitality. In South Korea, urban policies have been directed to revitalizing the markets, but their effectiveness has been questioned. This study aims to fill this void by examining traditional markets in Seoul with multiple regression on (1) the revenue and (2) the volume of customers and with negative binomial regression on (3) the popularity measured by the number of blog posts on the markets. Using a comprehensive set of variables, this paper finds that investments in physical infrastructure ( p < 0.000) and organizational/operational capacities ( p < 0.008 and p < 0.094) make a significant contribution to the economic vitality. Among product categories, the ratios of perishable food stores were found to be significant ( p < 0.000) as well as those of food shops and vendors ( p < 0.030). On the other hand, extending convenient facilities and anchor stores would reduce the revenue in the short term. In addition, traditional markets that are recognized as popular destinations may not necessarily be profitable. In this vein, attention should be paid to this mismatch when a strategy is deliberated to transform a market into a tourist attraction.

Suggested Citation

  • Yun-Myong Yi & Tae-Hyoung Tommy Gim, 2018. "What Makes an Old Market Sustainable? An Empirical Analysis on the Economic and Leisure Performances of Traditional Retail Markets in Seoul," Sustainability, MDPI, vol. 10(6), pages 1-22, May.
  • Handle: RePEc:gam:jsusta:v:10:y:2018:i:6:p:1779-:d:149522
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    References listed on IDEAS

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    2. Yun‐Myong Yi & Tae‐Hyoung Tommy Gim, 2020. "Does virtual discussion of a retail space affect the economic outcomes of the retail stores? The dynamics among retail environment, economic performances, and the perceived characteristics of the trad," Growth and Change, Wiley Blackwell, vol. 51(4), pages 1921-1953, December.
    3. Zanete Garanti & Aysen Berberoglu, 2018. "Cultural Perspective of Traditional Cheese Consumption Practices and Its Sustainability among Post-Millennial Consumers," Sustainability, MDPI, vol. 10(9), pages 1-15, September.
    4. Liang, Chih-Chin & Yu, Annie Pei-I & Le, Thi Hong, 2021. "Customers focus and impulse buying at night markets," Journal of Retailing and Consumer Services, Elsevier, vol. 60(C).
    5. Dian Shao & Weiting Xiong, 2022. "Does High Spatial Density Imply High Population Density? Spatial Mechanism of Population Density Distribution Based on Population–Space Imbalance," Sustainability, MDPI, vol. 14(10), pages 1-22, May.
    6. Kim, Woohyoung & Kim, Hyun & Hwang, Jinsoo, 2020. "Sustainable growth for the self-employed in the retail industry based on customer equity, customer satisfaction, and loyalty," Journal of Retailing and Consumer Services, Elsevier, vol. 53(C).

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