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Green Practices among Fashion Manufacturers: Relationship with Cultural Innovativeness and Perceived Benefits

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  • Dooyoung Choi

    (Department of STEM Education and Professional Studies, Old Dominion University, Norfolk, VA 23529, USA)

  • Tae-Im Han

    (Department of STEM Education and Professional Studies, Old Dominion University, Norfolk, VA 23529, USA)

Abstract

The purpose of this study was to examine green practices implemented among fashion manufacturers and identify factors that drive the adoption of those practices, specifically focusing on a company’s cultural innovativeness and the perceived benefits of green innovations. An online survey was created containing both open-ended and multiple-choice questions using Likert scales. Data were gathered from 29 fashion manufacturers that were identified by the Google search engine and then approached. Qualitative data were analyzed to obtain insights into fashion manufacturers’ green practices and a cluster analysis was conducted to categorize companies into distinct groups based on their level of green product innovations and green process innovations. Our findings suggest that the adoption of green practices was related to a company’s internal characteristics such as cultural innovativeness and social responsibility perceptions. Perceived benefits from green practices were not a sufficient motivator for adopting those practices. It is important to examine manufacturers’ perceptions of becoming more involved in green practices because they have great potential to make a positive impact on the mainstream industry and appeal to a wider market audience.

Suggested Citation

  • Dooyoung Choi & Tae-Im Han, 2019. "Green Practices among Fashion Manufacturers: Relationship with Cultural Innovativeness and Perceived Benefits," Social Sciences, MDPI, vol. 8(5), pages 1-16, May.
    • Handle: RePEc:gam:jscscx:v:8:y:2019:i:5:p:138-:d:228176
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    Cited by:

    1. Osmud Rahman & Dingtao Hu & Benjamin C. M. Fung, 2023. "A Systematic Literature Review of Fashion, Sustainability, and Consumption Using a Mixed Methods Approach," Sustainability, MDPI, vol. 15(16), pages 1-37, August.
    2. Dhekra Ben Amara & Hong Chen, 2021. "The impact of participative decision-making on eco-innovation capability: the mediating role of motivational eco-innovation factors," Environment, Development and Sustainability: A Multidisciplinary Approach to the Theory and Practice of Sustainable Development, Springer, vol. 23(5), pages 6966-6986, May.
    3. Mariana Domingos & Vera Teixeira Vale & Silvia Faria, 2022. "Slow Fashion Consumer Behavior: A Literature Review," Sustainability, MDPI, vol. 14(5), pages 1-15, March.
    4. Julia Cohen & Carina Marques & Joana Lameira & Maria José Sousa & Manuel Au-Yong-Oliveira, 2020. "The Interrelationship between Corporate Social Responsibility and Strategic Innovation In Aveiro-based Startups," International Journal of Business Research and Management (IJBRM), Computer Science Journals (CSC Journals), vol. 11(3), pages 65-86, December.
    5. Dooyoung Choi & Ha Kyung Lee, 2020. "Beneficiary Foci Types and Performance Appeals in Green Advertising," Sustainability, MDPI, vol. 12(15), pages 1-15, August.
    6. Fatoki Olawale, 2020. "Factors Influencing the Purchase of Energy-Efficient Appliances by Young Consumers in South Africa," Foundations of Management, Sciendo, vol. 12(1), pages 151-166, January.
    7. Nor'Aini Yusof & Amin Akhavan Tabassi & Ernawati Mustafa Kamal, 2020. "Do environmental, economic and reputational advantages strengthen green practices' impact on environmental performance?," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 27(5), pages 2081-2093, September.

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