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Exploring Information and Communication Technologies as Driving Forces in Hotel SMEs Performance: Influence of Corporate Social Responsibility

Author

Listed:
  • José Manuel Santos-Jaén

    (Department of Accounting and Finance, University of Murcia, 30100 Murcia, Spain)

  • Ana León-Gómez

    (Department of Finance and Accounting, University of Malaga, 29016 Málaga, Spain)

  • Daniel Ruiz-Palomo

    (Department of Finance and Accounting, University of Malaga, 29016 Málaga, Spain)

  • Francisca García-Lopera

    (Department of Applied Economics (Mathematics), University of Malaga, 29016 Málaga, Spain)

  • María del Carmen Valls Martínez

    (Economics and Business Department, University of Almeria, 04120 Almería, Spain
    Mediterranean Research Center on Economics and Sustainable Development, 04120 Almería, Spain)

Abstract

This paper aims to analyze whether Corporate Social Responsibility (CSR) can be considered as a mediator variable on the relationship among Information and Communication Technologies (ICT) adoption and SMEs performance in the hotel industry due to the lack of general consensus on the direction of this relationship. Furthermore, future expectations about the economic cycle might be a determining factor in business decision-making. Therefore, we also analyze whether these expectations influence hotel managers to adopt CSR strategies and, indeed, influences on the hotel’s performance. To this end, partial least squares structural equation modeling (PLS-SEM) is applied to a sample of 117 Spanish hotel SMEs. These results have practical implications in considering ICT adoption as a source of competitive advantage that will facilitate the implementation of CSR practices in hotels, thus improving firm performance.

Suggested Citation

  • José Manuel Santos-Jaén & Ana León-Gómez & Daniel Ruiz-Palomo & Francisca García-Lopera & María del Carmen Valls Martínez, 2022. "Exploring Information and Communication Technologies as Driving Forces in Hotel SMEs Performance: Influence of Corporate Social Responsibility," Mathematics, MDPI, vol. 10(19), pages 1-15, October.
    • Handle: RePEc:gam:jmathe:v:10:y:2022:i:19:p:3629-:d:933443
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    References listed on IDEAS

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    2. Ana León-Gómez & Jorge Alexander Mora Forero & Jose Manuel Santos-Jaén, 2023. "A Bibliometric Analysis of Sustainability Education in Tourism Universities," SAGE Open, , vol. 13(3), pages 21582440231, August.

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