IDEAS home Printed from https://ideas.repec.org/a/gam/jijerp/v19y2022i15p9259-d874602.html
   My bibliography  Save this article

Green Initiatives and Environmental Concern Foster Environmental Sustainability: A Study Based on the Use of Reusable Drink Cups

Author

Listed:
  • Xiuting Wang

    (School of Management, Wuhan University of Technology, Wuhan 430070, China)

  • Idrees Waris

    (Department of Management Sciences, University of Turbat, Turbat 92600, Pakistan)

  • Muhammad Yaseen Bhutto

    (Business School, Shandong Jianzhu University, Jinan 250101, China)

  • Haowei Sun

    (School of Art, Shandong Jianzhu University, Jinan 250101, China)

  • Irfan Hameed

    (College of Business Management, Institute of Business Management, Karachi 75190, Pakistan)

Abstract

Unsustainable production and consumption have threatened human life and nature. Therefore, practitioners around the globe have paid attention to sustainability issues and adopted pro-environmental strategies to protect the environment. Using single-use cups contributes to environmental pollution. This study aims to understand university students’ intention to use reusable drink cups in university campuses. This study has extended the theory of planned behavior (TPB) model by including moral norms, green university initiatives, environmental concerns, and moral norms. The purposive sampling technique has been employed to collect students’ data from the twelve universities in Pakistan. Partial least square structural equation modeling (PLS-SEM) has been employed to test the hypothesized model. The study’s results revealed that green university initiatives and norms significantly shape students’ intention to use reusable cups. However, environmental concern has an insignificant impact on the perceived behavioral control. This study’s results help higher education institutions to formulate strategies that create awareness among students and promote environmentally sustainable practices.

Suggested Citation

  • Xiuting Wang & Idrees Waris & Muhammad Yaseen Bhutto & Haowei Sun & Irfan Hameed, 2022. "Green Initiatives and Environmental Concern Foster Environmental Sustainability: A Study Based on the Use of Reusable Drink Cups," IJERPH, MDPI, vol. 19(15), pages 1-16, July.
    • Handle: RePEc:gam:jijerp:v:19:y:2022:i:15:p:9259-:d:874602
    as

    Download full text from publisher

    File URL: https://www.mdpi.com/1660-4601/19/15/9259/pdf
    Download Restriction: no
    File URL: https://www.mdpi.com/1660-4601/19/15/9259/
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Nyborg, Karine & Howarth, Richard B. & Brekke, Kjell Arne, 2006. "Green consumers and public policy: On socially contingent moral motivation," Resource and Energy Economics, Elsevier, vol. 28(4), pages 351-366, November.
    2. Nicolau, Juan Luis & Stadlthanner, Katja Anna & Andreu, Luisa & Font, Xavier, 2022. "Explaining the willingness of consumers to bring their own reusable coffee cups under the condition of monetary incentives," Journal of Retailing and Consumer Services, Elsevier, vol. 66(C).
    3. Ajzen, Icek, 1991. "The theory of planned behavior," Organizational Behavior and Human Decision Processes, Elsevier, vol. 50(2), pages 179-211, December.
    4. Dixit, Saumya & Badgaiyan, Anant Jyoti, 2016. "Towards improved understanding of reverse logistics – Examining mediating role of return intention," Resources, Conservation & Recycling, Elsevier, vol. 107(C), pages 115-128.
    5. Botetzagias, Iosif & Dima, Andora-Fani & Malesios, Chrisovaladis, 2015. "Extending the Theory of Planned Behavior in the context of recycling: The role of moral norms and of demographic predictors," Resources, Conservation & Recycling, Elsevier, vol. 95(C), pages 58-67.
    6. Kamyar Kianpour & Ahmad Jusoh & Abbas Mardani & Dalia Streimikiene & Fausto Cavallaro & Khalil Md. Nor & Edmundas Kazimieras Zavadskas, 2017. "Factors Influencing Consumers’ Intention to Return the End of Life Electronic Products through Reverse Supply Chain Management for Reuse, Repair and Recycling," Sustainability, MDPI, vol. 9(9), pages 1-23, September.
    7. Shanyong Wang & Jin Fan & Dingtao Zhao & Shu Yang & Yuanguang Fu, 2016. "Predicting consumers’ intention to adopt hybrid electric vehicles: using an extended version of the theory of planned behavior model," Transportation, Springer, vol. 43(1), pages 123-143, January.
    8. Tong Liu & Guojun He & Alexis Lau, 2018. "Avoidance behavior against air pollution: evidence from online search indices for anti-PM2.5 masks and air filters in Chinese cities," Environmental Economics and Policy Studies, Springer;Society for Environmental Economics and Policy Studies - SEEPS, vol. 20(2), pages 325-363, April.
    9. Naveed Ahmed & Cai Li & Asadullah Khan & Sikandar Ali Qalati & Shumaila Naz & Faisal Rana, 2021. "Purchase intention toward organic food among young consumers using theory of planned behavior: role of environmental concerns and environmental awareness," Journal of Environmental Planning and Management, Taylor & Francis Journals, vol. 64(5), pages 796-822, April.
    10. Li Hua & Shanyong Wang, 2019. "Antecedents of Consumers’ Intention to Purchase Energy-Efficient Appliances: An Empirical Study Based on the Technology Acceptance Model and Theory of Planned Behavior," Sustainability, MDPI, vol. 11(10), pages 1-17, May.
    11. Thomas C. Kinnaman & Don Fullerton, 2002. "Garbage and Recycling with Endogenous Local Policy," Chapters, in: Don Fullerton & Thomas C. Kinnaman (ed.), The Economics of Household Garbage and Recycling Behavior, chapter 6, pages 120-143, Edward Elgar Publishing.
    12. Lin Shen & Hongyun Si & Lei Yu & Haolun Si, 2019. "Factors Influencing Young People’s Intention toward Municipal Solid Waste Sorting," IJERPH, MDPI, vol. 16(10), pages 1-19, May.
    13. Maria-Floriana Popescu & Bogdan-Cristian Chiripuci & Andreea Orîndaru & Marius Constantin & Albert Scrieciu, 2020. "Fostering Sustainable Development through Shifting Toward Rural Areas and Digitalization—The Case of Romanian Universities," Sustainability, MDPI, vol. 12(10), pages 1-15, May.
    14. Abdullah Al-Swidi & Redhwan Mohammed Saleh, 2021. "How green our future would be? An investigation of the determinants of green purchasing behavior of young citizens in a developing Country," Environment, Development and Sustainability: A Multidisciplinary Approach to the Theory and Practice of Sustainable Development, Springer, vol. 23(9), pages 13436-13468, September.
    15. Shanyong Wang & Jin Fan & Dingtao Zhao & Shu Yang & Yuanguang Fu, 2016. "Predicting consumers’ intention to adopt hybrid electric vehicles: using an extended version of the theory of planned behavior model," Transportation, Springer, vol. 43(1), pages 123-143, January.
    16. Piyapong Janmaimool & Samattaphong Khajohnmanee, 2020. "Enhancing university students’ global citizenship, public mindedness, and moral quotient for promoting sense of environmental responsibility and pro-environmental behaviours," Environment, Development and Sustainability: A Multidisciplinary Approach to the Theory and Practice of Sustainable Development, Springer, vol. 22(2), pages 957-970, February.
    17. Tanzila Akmal & Faisal Jamil, 2021. "Assessing Health Damages from Improper Disposal of Solid Waste in Metropolitan Islamabad–Rawalpindi, Pakistan," Sustainability, MDPI, vol. 13(5), pages 1-18, March.
    18. Song-Lin Wong & Cheng-Chin Hsu & Han-Shen Chen, 2018. "To Buy or Not to Buy? Consumer Attitudes and Purchase Intentions for Suboptimal Food," IJERPH, MDPI, vol. 15(7), pages 1-13, July.
    19. Cristina Fleșeriu & Smaranda Adina Cosma & Vlad Bocăneț, 2020. "Values and Planned Behaviour of the Romanian Organic Food Consumer," Sustainability, MDPI, vol. 12(5), pages 1-21, February.
    20. Yasir Ali Soomro & Irfan Hameed & Muhammad Yaseen Bhutto & Idrees Waris & Yasser Baeshen & Bader Al Batati, 2022. "What Influences Consumers to Recycle Solid Waste? An Application of the Extended Theory of Planned Behavior in the Kingdom of Saudi Arabia," Sustainability, MDPI, vol. 14(2), pages 1-20, January.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Wei Zheng & Hongliang Qiu & Alastair M. Morrison, 2023. "Applying a Combination of SEM and fsQCA to Predict Tourist Resource-Saving Behavioral Intentions in Rural Tourism: An Extension of the Theory of Planned Behavior," IJERPH, MDPI, vol. 20(2), pages 1-23, January.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Muhammad Yaseen Bhutto & Xiaohui Liu & Yasir Ali Soomro & Myriam Ertz & Yasser Baeshen, 2020. "Adoption of Energy-Efficient Home Appliances: Extending the Theory of Planned Behavior," Sustainability, MDPI, vol. 13(1), pages 1-25, December.
    2. Jinkyung Jenny Kim & Heesup Han, 2022. "Hotel Service Innovation with Smart Technologies: Exploring Consumers’ Readiness and Behaviors," Sustainability, MDPI, vol. 14(10), pages 1-15, May.
    3. Maria Carmela Aprile & Gennaro Punzo, 2023. "Young People and Nature: What Drives Underlying Behavioural Intentions towards Protected Areas Conservation?," Sustainability, MDPI, vol. 15(15), pages 1-27, August.
    4. Xuan Liu & Qiancheng Wang & Hsi-Hsien Wei & Hung-Lin Chi & Yaotian Ma & Izzy Yi Jian, 2020. "Psychological and Demographic Factors Affecting Household Energy-Saving Intentions: A TPB-Based Study in Northwest China," Sustainability, MDPI, vol. 12(3), pages 1-20, January.
    5. Song, Jiawen & Cai, Lanhui & Yuen, Kum Fai & Wang, Xueqin, 2023. "Exploring consumers’ usage intention of reusable express packaging: An extended norm activation model," Journal of Retailing and Consumer Services, Elsevier, vol. 72(C).
    6. Gao, Lan & Wang, Shanyong & Li, Jun & Li, Haidong, 2017. "Application of the extended theory of planned behavior to understand individual’s energy saving behavior in workplaces," Resources, Conservation & Recycling, Elsevier, vol. 127(C), pages 107-113.
    7. Lin Shen & Hongyun Si & Lei Yu & Haolun Si, 2019. "Factors Influencing Young People’s Intention toward Municipal Solid Waste Sorting," IJERPH, MDPI, vol. 16(10), pages 1-19, May.
    8. Upadhyay, Nitin & Kamble, Aakash, 2023. "Examining Indian consumer pro-environment purchase intention of electric vehicles: Perspective of stimulus-organism-response," Technological Forecasting and Social Change, Elsevier, vol. 189(C).
    9. Chun-Hsi Vivian Chen & Yu-Cheng Chen, 2021. "Assessment of Enhancing Employee Engagement in Energy-Saving Behavior at Workplace: An Empirical Study," Sustainability, MDPI, vol. 13(5), pages 1-18, February.
    10. Alessandro Concari & Gerjo Kok & Pim Martens, 2020. "A Systematic Literature Review of Concepts and Factors Related to Pro-Environmental Consumer Behaviour in Relation to Waste Management Through an Interdisciplinary Approach," Sustainability, MDPI, vol. 12(11), pages 1-50, May.
    11. Yu Wang & Shanyong Wang & Jing Wang & Jiuchang Wei & Chenglin Wang, 2020. "An empirical study of consumers’ intention to use ride-sharing services: using an extended technology acceptance model," Transportation, Springer, vol. 47(1), pages 397-415, February.
    12. Wei Zheng & Hongliang Qiu & Alastair M. Morrison, 2023. "Applying a Combination of SEM and fsQCA to Predict Tourist Resource-Saving Behavioral Intentions in Rural Tourism: An Extension of the Theory of Planned Behavior," IJERPH, MDPI, vol. 20(2), pages 1-23, January.
    13. Tuğba Yeğin & Muhammad Ikram, 2022. "Analysis of Consumers’ Electric Vehicle Purchase Intentions: An Expansion of the Theory of Planned Behavior," Sustainability, MDPI, vol. 14(19), pages 1-27, September.
    14. Muhammad Yaseen Bhutto & Yasir Ali Soomro & Hailan Yang, 2022. "Extending the Theory of Planned Behavior: Predicting Young Consumer Purchase Behavior of Energy-Efficient Appliances (Evidence From Developing Economy)," SAGE Open, , vol. 12(1), pages 21582440221, February.
    15. Long, Xingle & Chen, Yaqiong & Du, Jianguo & Oh, Keunyeob & Han, Insoo, 2017. "Environmental innovation and its impact on economic and environmental performance: Evidence from Korean-owned firms in China," Energy Policy, Elsevier, vol. 107(C), pages 131-137.
    16. Chien-Chi Lin & Chih-Ming Dong, 2023. "Exploring Consumers’ Purchase Intention on Energy-Efficient Home Appliances: Integrating the Theory of Planned Behavior, Perceived Value Theory, and Environmental Awareness," Energies, MDPI, vol. 16(6), pages 1-16, March.
    17. Chuanhui Liao & Hui Li, 2019. "Environmental Education, Knowledge, and High School Students’ Intention toward Separation of Solid Waste on Campus," IJERPH, MDPI, vol. 16(9), pages 1-15, May.
    18. Andriosopoulos, Kostas & Bigerna, Simona & Bollino, Carlo Andrea & Micheli, Silvia, 2018. "The impact of age on Italian consumers' attitude toward alternative fuel vehicles," Renewable Energy, Elsevier, vol. 119(C), pages 299-308.
    19. Secinaro, Silvana & Calandra, Davide & Lanzalonga, Federico & Ferraris, Alberto, 2022. "Electric vehicles’ consumer behaviours: Mapping the field and providing a research agenda," Journal of Business Research, Elsevier, vol. 150(C), pages 399-416.
    20. Mengge Hao & Dongyong Zhang & Stephen Morse, 2020. "Waste Separation Behaviour of College Students under a Mandatory Policy in China: A Case Study of Zhengzhou City," IJERPH, MDPI, vol. 17(21), pages 1-20, November.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:gam:jijerp:v:19:y:2022:i:15:p:9259-:d:874602. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: MDPI Indexing Manager (email available below). General contact details of provider: https://www.mdpi.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.