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Digitalization in the Renewable Energy Sector—New Market Players

Author

Listed:
  • Teresa Pakulska

    (Institute of Markets and Competition, SGH Warsaw School of Economics, al. Niepodległości 162, 02-554 Warsaw, Poland)

  • Małgorzata Poniatowska-Jaksch

    (Institute of Markets and Competition, SGH Warsaw School of Economics, al. Niepodległości 162, 02-554 Warsaw, Poland)

Abstract

Under the conditions of climate change and energy crisis stemming from the COVID-19 pandemic and the embargo on the supply of raw materials from Russia, high hopes are attached to the development of renewable energy in terms of meeting energy needs. Still, renewable energy has some drawbacks too. In the most dynamically growing solar and wind energy industries, the main problems that are indicated include this energy storage and ensuring the security of supplies. These are supposed to be solved by the digital transformation of renewable power generation plus the entry of market players that implement digital business models in renewable energy. The purpose of the article is to identify a framework “digital compass” of business models in renewable energy within a group of solar and wind energy start-ups, operating in energy storage and supply industries. At the base of this study there were: digital technologies, customer orientation, delivery of value and revenue stream. The research algorithm applied here enabled the identification and classification of startup business models based on secondary data using R software. The results show that the identified startups implement digital business models to a minor extent. Startups dealing with solar energy storage stand out in a quite positive manner. The low digital attractiveness of investing in wind energy storage and supply (which, to a smaller extent applies to solar energy), is also indicated the investment preferences of big-tech. Thus, the future of the digital transformation of these industries should be related to regulatory changes rather than technological ones.

Suggested Citation

  • Teresa Pakulska & Małgorzata Poniatowska-Jaksch, 2022. "Digitalization in the Renewable Energy Sector—New Market Players," Energies, MDPI, vol. 15(13), pages 1-21, June.
    • Handle: RePEc:gam:jeners:v:15:y:2022:i:13:p:4714-:d:849178
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    References listed on IDEAS

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    Cited by:

    1. Sergey Zhironkin & Fares Abu-Abed & Elena Dotsenko, 2023. "The Development of Renewable Energy in Mineral Resource Clusters—The Case of the Siberian Federal District," Energies, MDPI, vol. 16(9), pages 1-28, April.
    2. Teresa Pakulska, 2023. "The Energy Crisis—Looking at the Renewable Transition," Energies, MDPI, vol. 16(15), pages 1-3, July.
    3. Lazar Gitelman & Mikhail Kozhevnikov, 2023. "New Business Models in the Energy Sector in the Context of Revolutionary Transformations," Sustainability, MDPI, vol. 15(4), pages 1-21, February.
    4. Cezar-Petre Simion & Cătălin-Alexandru Verdeș & Alexandra-Andreea Mironescu & Florin-Gabriel Anghel, 2023. "Digitalization in Energy Production, Distribution, and Consumption: A Systematic Literature Review," Energies, MDPI, vol. 16(4), pages 1-30, February.

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