IDEAS home Printed from https://ideas.repec.org/a/eee/jbrese/v143y2022icp387-405.html
   My bibliography  Save this article

Toward a new era of cooperation: How industrial digital platforms transform business models in Industry 4.0

Author

Listed:
  • Veile, Johannes W.
  • Schmidt, Marie-Christin
  • Voigt, Kai-Ingo

Abstract

Being successfully applied in business-to-consumer industries for quite some time, digital platforms only recently have found their way into the industrial business-to-business world. However, rapid developments, particularly in the context of Industry4.0, have indicated enormous potentials from digital platforms for business models and inter-company relationships – fields of particular importance in industrial marketing. Motivated by a lack of empirical insights and calls from academia and practice, this paper sheds light on how digital platforms change industrial firms’ business models and inter-company relationships. We applied an exploratory case study design and analyzed a unique sample of 11 platform cases from the United States and Germany, differentiating between platform types and roles. The study reveals recurring themes in business model innovation and inter-company relationships. The results were elicited using a quasi-statistical approach, discussed and interpreted against the backdrop of the current state of research on platforms, business models, and industrial marketing.

Suggested Citation

  • Veile, Johannes W. & Schmidt, Marie-Christin & Voigt, Kai-Ingo, 2022. "Toward a new era of cooperation: How industrial digital platforms transform business models in Industry 4.0," Journal of Business Research, Elsevier, vol. 143(C), pages 387-405.
    • Handle: RePEc:eee:jbrese:v:143:y:2022:i:c:p:387-405
    DOI: 10.1016/j.jbusres.2021.11.062
    as

    Download full text from publisher

    File URL: http://www.sciencedirect.com/science/article/pii/S0148296321008699
    Download Restriction: Full text for ScienceDirect subscribers only
    File URL: https://libkey.io/10.1016/j.jbusres.2021.11.062?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    References listed on IDEAS

    as
    1. Maggie Chuoyan Dong & Fue Zeng & Chenting Su, 2019. "Network embeddedness as a dependence-balancing mechanism in developing markets: differential effects for channel partners with asymmetric dependencies," Journal of the Academy of Marketing Science, Springer, vol. 47(6), pages 1064-1084, November.
    2. Täuscher, Karl & Laudien, Sven M., 2018. "Understanding platform business models: A mixed methods study of marketplaces," European Management Journal, Elsevier, vol. 36(3), pages 319-329.
    3. Siri Jagstedt & Magnus Persson, 2019. "Using Platform Strategies In The Development Of Integrated Product-Service Solutions," International Journal of Innovation Management (ijim), World Scientific Publishing Co. Pte. Ltd., vol. 23(04), pages 1-36, May.
    4. Amrit Tiwana & Benn Konsynski & Ashley A. Bush, 2010. "Research Commentary ---Platform Evolution: Coevolution of Platform Architecture, Governance, and Environmental Dynamics," Information Systems Research, INFORMS, vol. 21(4), pages 675-687, December.
    5. Caillaud, Bernard & Jullien, Bruno, 2003. "Chicken & Egg: Competition among Intermediation Service Providers," RAND Journal of Economics, The RAND Corporation, vol. 34(2), pages 309-328, Summer.
    6. Hagiu, Andrei & Wright, Julian, 2015. "Multi-sided platforms," International Journal of Industrial Organization, Elsevier, vol. 43(C), pages 162-174.
    7. Müller, Julian Marius & Buliga, Oana & Voigt, Kai-Ingo, 2018. "Fortune favors the prepared: How SMEs approach business model innovations in Industry 4.0," Technological Forecasting and Social Change, Elsevier, vol. 132(C), pages 2-17.
    8. Benlian, Alexander & Hilkert, Daniel & Hess, Thomas, 2015. "How open is this platform? The meaning and measurement of platform openness from the complementors’ perspective .- (forthcoming)," Publications of Darmstadt Technical University, Institute for Business Studies (BWL) 65692, Darmstadt Technical University, Department of Business Administration, Economics and Law, Institute for Business Studies (BWL).
    9. Wang, Cheng Lu & Chung, Henry F.L., 2013. "The moderating role of managerial ties in market orientation and innovation: An Asian perspective," Journal of Business Research, Elsevier, vol. 66(12), pages 2431-2437.
    10. Jay Pil Choi, 2010. "Tying In Two‐Sided Markets With Multi‐Homing," Journal of Industrial Economics, Wiley Blackwell, vol. 58(3), pages 607-626, September.
    11. William G. Ouchi, 1979. "A Conceptual Framework for the Design of Organizational Control Mechanisms," Management Science, INFORMS, vol. 25(9), pages 833-848, September.
    12. Jean-Charles Rochet & Jean Tirole, 2003. "Platform Competition in Two-Sided Markets," Journal of the European Economic Association, MIT Press, vol. 1(4), pages 990-1029, June.
    13. Benlian, Alexander & Hilkert, Daniel & Hess, Thomas, 2015. "How open is this platform? The meaning and measurement of platform openness from the complementors’ perspective," Publications of Darmstadt Technical University, Institute for Business Studies (BWL) 75001, Darmstadt Technical University, Department of Business Administration, Economics and Law, Institute for Business Studies (BWL).
    14. Evans David S., 2003. "Some Empirical Aspects of Multi-sided Platform Industries," Review of Network Economics, De Gruyter, vol. 2(3), pages 1-19, September.
    15. Daniel Kiel & Julian M. Müller & Christian Arnold & Kai-Ingo Voigt, 2017. "Sustainable Industrial Value Creation: Benefits And Challenges Of Industry 4.0," International Journal of Innovation Management (ijim), World Scientific Publishing Co. Pte. Ltd., vol. 21(08), pages 1-34, December.
    16. Rahul Basole & Jürgen Karla, 2011. "On the Evolution of Mobile Platform Ecosystem Structure and Strategy," Business & Information Systems Engineering: The International Journal of WIRTSCHAFTSINFORMATIK, Springer;Gesellschaft für Informatik e.V. (GI), vol. 3(5), pages 313-322, October.
    17. de Reuver, Mark & Sørensen, Carsten & Basole, Rahul C., 2018. "The digital platform: a research agenda," LSE Research Online Documents on Economics 80669, London School of Economics and Political Science, LSE Library.
    18. Katz, Michael L & Shapiro, Carl, 1985. "Network Externalities, Competition, and Compatibility," American Economic Review, American Economic Association, vol. 75(3), pages 424-440, June.
    19. H. Bouwman & E. Faber & T. Haaker & B. Kijl & M. Reuver, 2008. "Conceptualizing the STOF Model," Springer Books, in: Harry Bouwman & Henny Vos & Timber Haaker (ed.), Mobile Service Innovation and Business Models, chapter 2, pages 31-70, Springer.
    20. de Oliveira, Daniel Thomé & Cortimiglia, Marcelo Nogueira, 2017. "Value co-creation in web-based multisided platforms: A conceptual framework and implications for business model design," Business Horizons, Elsevier, vol. 60(6), pages 747-758.
    21. Andrei Hagiu, 2006. "Pricing and commitment by two‐sided platforms," RAND Journal of Economics, RAND Corporation, vol. 37(3), pages 720-737, September.
    22. Dedehayir, Ozgur & Mäkinen, Saku J. & Roland Ortt, J., 2018. "Roles during innovation ecosystem genesis: A literature review," Technological Forecasting and Social Change, Elsevier, vol. 136(C), pages 18-29.
    23. Jean‐Charles Rochet & Jean Tirole, 2006. "Two‐sided markets: a progress report," RAND Journal of Economics, RAND Corporation, vol. 37(3), pages 645-667, September.
    24. Li Da Xu & Eric L. Xu & Ling Li, 2018. "Industry 4.0: state of the art and future trends," International Journal of Production Research, Taylor & Francis Journals, vol. 56(8), pages 2941-2962, April.
    25. Gawer, Annabelle, 2014. "Bridging differing perspectives on technological platforms: Toward an integrative framework," Research Policy, Elsevier, vol. 43(7), pages 1239-1249.
    26. Budler, Marko & Župič, Ivan & Trkman, Peter, 2021. "The development of business model research: A bibliometric review," Journal of Business Research, Elsevier, vol. 135(C), pages 480-495.
    27. Geoffrey G. Parker & Marshall W. Van Alstyne, 2005. "Two-Sided Network Effects: A Theory of Information Product Design," Management Science, INFORMS, vol. 51(10), pages 1494-1504, October.
    28. Kevin Boudreau, 2010. "Open Platform Strategies and Innovation: Granting Access vs. Devolving Control," Management Science, INFORMS, vol. 56(10), pages 1849-1872, October.
    29. Nambisan, Satish & Baron, Robert A., 2021. "On the costs of digital entrepreneurship: Role conflict, stress, and venture performance in digital platform-based ecosystems," Journal of Business Research, Elsevier, vol. 125(C), pages 520-532.
    30. Andrei Hagiu, 2006. "Pricing and Commitment by Two-Sided Platforms," RAND Journal of Economics, The RAND Corporation, vol. 37(3), pages 720-737, Autumn.
    31. Paul Schneider, 2018. "Managerial challenges of Industry 4.0: an empirically backed research agenda for a nascent field," Review of Managerial Science, Springer, vol. 12(3), pages 803-848, July.
    32. Carliss Y. Baldwin & C. Jason Woodard, 2009. "The Architecture of Platforms: A Unified View," Chapters, in: Annabelle Gawer (ed.), Platforms, Markets and Innovation, chapter 2, Edward Elgar Publishing.
    33. Benlian, Alexander & Hilkert, Daniel & Hess, Thomas, 2015. "How open is this platform? The meaning and measurement of platform openness from the complementors’ perspective," Publications of Darmstadt Technical University, Institute for Business Studies (BWL) 65705, Darmstadt Technical University, Department of Business Administration, Economics and Law, Institute for Business Studies (BWL).
    34. Yuki Inoue & Masaharu Tsujimoto, 2018. "Genres Of Complementary Products In Platform-Based Markets: Changes In Evolutionary Mechanisms By Platform Diffusion Strategies," International Journal of Innovation Management (ijim), World Scientific Publishing Co. Pte. Ltd., vol. 22(01), pages 1-32, January.
    35. Siri Jagstedt & Magnus Persson, 2019. "Using Platform Strategies in the Development of Integrated Product-Service Solutions," World Scientific Book Chapters, in: Joe Tidd (ed.), Digital Disruptive Innovation, chapter 11, pages 307-348, World Scientific Publishing Co. Pte. Ltd..
    36. Broekhuizen, T.L.J. & Emrich, O. & Gijsenberg, M.J. & Broekhuis, M. & Donkers, B. & Sloot, L.M., 2021. "Digital platform openness: Drivers, dimensions and outcomes," Journal of Business Research, Elsevier, vol. 122(C), pages 902-914.
    37. Tobias Pauli & Erwin Fielt & Martin Matzner, 2021. "Digital Industrial Platforms," Business & Information Systems Engineering: The International Journal of WIRTSCHAFTSINFORMATIK, Springer;Gesellschaft für Informatik e.V. (GI), vol. 63(2), pages 181-190, April.
    38. Kiel, Daniel & Arnold, Christian & Voigt, Kai-Ingo, 2017. "The influence of the Industrial Internet of Things on business models of established manufacturing companies – A business level perspective," Technovation, Elsevier, vol. 68(C), pages 4-19.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Turienzo, Javier & Cabanelas, Pablo & Lampón, Jesús F., 2023. "Business models in times of disruption: The connected and autonomous vehicles (uncertain) domino effect," Journal of Business Research, Elsevier, vol. 156(C).
    2. Grijalvo, Mercedes & García-Wang, Carmen, 2023. "Sustainable business model for climate finance. Key drivers for the commercial banking sector," Journal of Business Research, Elsevier, vol. 155(PB).
    3. Dabić, Marina & Maley, Jane F. & Črešnar, Rok & Nedelko, Zlatko, 2023. "Unappreciated channel of manufacturing productivity under industry 4.0: Leadership values and capabilities," Journal of Business Research, Elsevier, vol. 162(C).

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Jan Frederic Nerbel & Markus Kreutzer, 2023. "Digital platform ecosystems in flux: From proprietary digital platforms to wide-spanning ecosystems," Electronic Markets, Springer;IIM University of St. Gallen, vol. 33(1), pages 1-20, December.
    2. Mosterd, Lars & Sobota, Vladimir C.M. & van de Kaa, Geerten & Ding, Aaron Yi & de Reuver, Mark, 2021. "Context dependent trade-offs around platform-to-platform openness: The case of the Internet of Things," Technovation, Elsevier, vol. 108(C).
    3. Jingtao Yi & Jinqiu He & Lihong Yang, 2019. "Platform heterogeneity, platform governance and complementors’ product performance: an empirical study of the mobile application industry," Frontiers of Business Research in China, Springer, vol. 13(1), pages 1-20, December.
    4. de Reuver, Mark & Sørensen, Carsten & Basole, Rahul C., 2018. "The digital platform: a research agenda," LSE Research Online Documents on Economics 80669, London School of Economics and Political Science, LSE Library.
    5. Martin Poniatowski & Hedda Lüttenberg & Daniel Beverungen & Dennis Kundisch, 2022. "Three layers of abstraction: a conceptual framework for theorizing digital multi-sided platforms," Information Systems and e-Business Management, Springer, vol. 20(2), pages 257-283, June.
    6. Key Pousttchi & Alexander Gleiss, 2019. "Surrounded by middlemen - how multi-sided platforms change the insurance industry," Electronic Markets, Springer;IIM University of St. Gallen, vol. 29(4), pages 609-629, December.
    7. Fabian Schueler & Dimitri Petrik, 2022. "Objectives of platform research: A co-citation and systematic literature review analysis," Papers 2202.08822, arXiv.org.
    8. Liu, He & Li, Xuerong & Wang, Shouyang, 2021. "A bibliometric analysis of 30 years of platform research: Developing the research agenda for platforms, the associated technologies and social impacts," Technological Forecasting and Social Change, Elsevier, vol. 169(C).
    9. Benedict Bender, 2020. "The Impact of Integration on Application Success and Customer Satisfaction in Mobile Device Platforms," Business & Information Systems Engineering: The International Journal of WIRTSCHAFTSINFORMATIK, Springer;Gesellschaft für Informatik e.V. (GI), vol. 62(6), pages 515-533, December.
    10. Evgheni Croitor & Dominick Werner & Martin Adam & Alexander Benlian, 2022. "Opposing effects of input control and clan control for sellers on e-marketplace platforms," Electronic Markets, Springer;IIM University of St. Gallen, vol. 32(1), pages 201-216, March.
    11. Christian Bartelheimer & Philipp Heiden & Hedda Lüttenberg & Daniel Beverungen, 2022. "Systematizing the lexicon of platforms in information systems: a data-driven study," Electronic Markets, Springer;IIM University of St. Gallen, vol. 32(1), pages 375-396, March.
    12. Sebastian Spaeth & Sven Niederhöfer, 2022. "Compatibility promotion between platforms: The role of open technology standards and giant platforms," Electronic Markets, Springer;IIM University of St. Gallen, vol. 32(4), pages 1891-1915, December.
    13. Roma, Paolo & Vasi, Maria, 2019. "Diversification and performance in the mobile app market: The role of the platform ecosystem," Technological Forecasting and Social Change, Elsevier, vol. 147(C), pages 123-139.
    14. Gawer, Annabelle, 2014. "Bridging differing perspectives on technological platforms: Toward an integrative framework," Research Policy, Elsevier, vol. 43(7), pages 1239-1249.
    15. Jabbour, Chady & Rey-Valette, Hélène & Maurel, Pierre & Salles, Jean-Michel, 2019. "Spatial data infrastructure management: A two-sided market approach for strategic reflections," International Journal of Information Management, Elsevier, vol. 45(C), pages 69-82.
    16. Lei Huang & Yandong Zhao & Liang Mei & Peiyi Wu & Zhihua Zhao & Yijun Mao, 2019. "Structural Holes in the Multi-Sided Market: A Market Allocation Structure Analysis of China’s Car-Hailing Platform in the Context of Open Innovation," Sustainability, MDPI, vol. 11(20), pages 1-20, October.
    17. Andreas Hein & Maximilian Schreieck & Tobias Riasanow & David Soto Setzke & Manuel Wiesche & Markus Böhm & Helmut Krcmar, 2020. "Digital platform ecosystems," Electronic Markets, Springer;IIM University of St. Gallen, vol. 30(1), pages 87-98, March.
    18. Jørgen Veisdal, 2020. "The dynamics of entry for digital platforms in two-sided markets: a multi-case study," Electronic Markets, Springer;IIM University of St. Gallen, vol. 30(3), pages 539-556, September.
    19. Bruno Jullien & Alessandro Pavan & Marc Rysman, 2021. "Two-sided markets, pricing, and network effects," Post-Print hal-03828345, HAL.
    20. Saadatmand, Fatemeh & Lindgren, Rikard & Schultze, Ulrike, 2019. "Configurations of platform organizations: Implications for complementor engagement," Research Policy, Elsevier, vol. 48(8), pages 1-1.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:eee:jbrese:v:143:y:2022:i:c:p:387-405. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Catherine Liu (email available below). General contact details of provider: http://www.elsevier.com/locate/jbusres .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.