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Social Media Firm Specific Advantages as Enablers of Network Embeddedness of International Entrepreneurial Ventures

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  • Fraccastoro, Sara
  • Gabrielsson, Mika
  • Chetty, Sylvie

Abstract

Combining internalisation theory and internationalisation networking literature we study how international entrepreneurial ventures use social media to internationalise. Our qualitative study reveals the governance mechanisms and learning that are part of a dynamic process. We explain how firms leverage their own social-media capabilities and bundle them with the capabilities of foreign partners, which they leverage to create new social-media capabilities to grow internationally. Firms leverage social-media capabilities to become embedded within emerging and strategic networks, a position that is central for firms to mitigate threats of opportunism and bounded reliability and to overcome liabilities connected to smallness, newness, and foreignness.

Suggested Citation

  • Fraccastoro, Sara & Gabrielsson, Mika & Chetty, Sylvie, 2021. "Social Media Firm Specific Advantages as Enablers of Network Embeddedness of International Entrepreneurial Ventures," Journal of World Business, Elsevier, vol. 56(3).
    • Handle: RePEc:eee:worbus:v:56:y:2021:i:3:s1090951620300924
    DOI: 10.1016/j.jwb.2020.101164
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    9. Lee, Jeoung Yul & Yang, Young Soo & Ghauri, Pervez N. & Park, Byung Il, 2022. "The Impact of Social Media and Digital Platforms Experience on SME International Orientation: The Moderating Role of COVID-19 Pandemic," Journal of International Management, Elsevier, vol. 28(4).
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