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Port marketing from a multidisciplinary perspective: A systematic literature review and lexicometric analysis

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  • Mandják, Tibor
  • Lavissière, Alexandre
  • Hofmann, Julian
  • Bouchery, Yann
  • Lavissière, Mary Catherine
  • Faury, Olivier
  • Sohier, Romain

Abstract

This paper aims at a systematic analysis of previous academic research on port marketing. First, we posit that port marketing is multidisciplinary by essence, and we analyze whether our assumption is reflected in the academic literature. Second, this paper aims at identifying the theoretical foundations of port marketing in the academic literature. With these two objectives in mind, we first conduct a large systematic literature review, and we identify 369 relevant academic publications over the last 40 years. Second, we implement an automated content analysis – a lexicometric analysis – on the 369 identified articles dealing with port- and marketing-related topics to analyze whether a conceptual field linking port and marketing appears in the literature.

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  • Mandják, Tibor & Lavissière, Alexandre & Hofmann, Julian & Bouchery, Yann & Lavissière, Mary Catherine & Faury, Olivier & Sohier, Romain, 2019. "Port marketing from a multidisciplinary perspective: A systematic literature review and lexicometric analysis," Transport Policy, Elsevier, vol. 84(C), pages 50-72.
    • Handle: RePEc:eee:trapol:v:84:y:2019:i:c:p:50-72
    DOI: 10.1016/j.tranpol.2018.11.011
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    1. Lavissière, Alexandre & Sohier, Romain & Lavissière, Mary C., 2020. "Transportation systems in the Arctic: A systematic literature review using textometry," Transportation Research Part A: Policy and Practice, Elsevier, vol. 141(C), pages 130-146.
    2. Marco Ferretti & Ugo Fiore & Francesca Perla & Marcello Risitano & Salvatore Scognamiglio, 2022. "Deep Learning Forecasting for Supporting Terminal Operators in Port Business Development," Future Internet, MDPI, vol. 14(8), pages 1-19, July.
    3. Bai, Xiwen & Zhang, Xiunian & Li, Kevin X. & Zhou, Yaoming & Yuen, Kum Fai, 2021. "Research topics and trends in the maritime transport: A structural topic model," Transport Policy, Elsevier, vol. 102(C), pages 11-24.
    4. de Oliveira, Renan Peres & Lohmann, Gui & Oliveira, Alessandro V.M., 2022. "A systematic review of the literature on air transport networks (1973-2021)," Journal of Air Transport Management, Elsevier, vol. 103(C).
    5. Wang, Xueqin & Wong, Yiik Diew & Li, Kevin X. & Yuen, Kum Fai, 2021. "Shipping industry's sustainability communications to public in social media: A longitudinal analysis," Transport Policy, Elsevier, vol. 110(C), pages 123-134.
    6. Papaix, Claire & Eranova, Mariya & Zhou, Li, 2023. "Shared mobility research: Looking through a paradox lens," Transport Policy, Elsevier, vol. 133(C), pages 156-167.
    7. Göçer, Aysu & Özpeynirci, Özgür & Semiz, Meltem, 2022. "Logistics performance index-driven policy development: An application to Turkey," Transport Policy, Elsevier, vol. 124(C), pages 20-32.

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