Geodemographic analysis and the identification of potential business partnerships enabled by transit smart cards
AbstractSmart card automated fare payment systems are being adopted by transit agencies around the world. The data-storage characteristics of smart cards present novel opportunities to enhance transit services. On the one hand, there are fare policies, where smart card holders are given specific rebates on the use of the service based on usage patterns or levels. On the other, there are non-fare policies, for instance if holders receive advantages, such as rebates and offers, from commercial partners. The purpose of this paper is to present a geodemographic framework to identify potential commercial partnerships that could exploit the characteristics of smart cards. The framework is demonstrated using data from Montreal, Canada. Household survey data, specifically trip ends, and business data points are jointly used to determine the exposure of various types of establishments to users of the Montreal Metro network. Spatial analysis of business establishments in the neighborhood of metro stations helps to identify potential commercial partners. The results illustrate the potential of geodemographic analysis to generate intelligence of commercial interest.
Download InfoIf you experience problems downloading a file, check if you have the proper application to view it first. In case of further problems read the IDEAS help page. Note that these files are not on the IDEAS site. Please be patient as the files may be large.
As the access to this document is restricted, you may want to look for a different version under "Related research" (further below) or search for a different version of it.
Bibliographic InfoArticle provided by Elsevier in its journal Transportation Research Part A: Policy and Practice.
Volume (Year): 45 (2011)
Issue (Month): 7 (August)
Contact details of provider:
Web page: http://www.elsevier.com/wps/find/journaldescription.cws_home/547/description#description
Please report citation or reference errors to , or , if you are the registered author of the cited work, log in to your RePEc Author Service profile, click on "citations" and make appropriate adjustments.:
- Deleersnyder, B. & Dekimpe, M.G. & Steenkamp, J.E.B.M. & Koll, O., 2007. "Win-win strategies at discount stores," Open Access publications from Tilburg University urn:nbn:nl:ui:12-194334, Tilburg University.
- Cohen, Jeffrey P. & Paul, Catherine J. Morrison, 2005. "Agglomeration economies and industry location decisions: the impacts of spatial and industrial spillovers," Regional Science and Urban Economics, Elsevier, vol. 35(3), pages 215-237, May.
- Morency, Catherine & Trépanier, Martin & Agard, Bruno, 2007. "Measuring transit use variability with smart-card data," Transport Policy, Elsevier, vol. 14(3), pages 193-203, May.
- Rey, S.J., 2008.
"Show me the code: Spatial analysis and open source,"
9260, University Library of Munich, Germany.
- Sergio Rey, 2009. "Show me the code: spatial analysis and open source," Journal of Geographical Systems, Springer, vol. 11(2), pages 191-207, June.
- Ron Buliung & Tarmo Remmel, 2008. "Open source, spatial analysis, and activity-travel behaviour research: capabilities of the aspace package," Journal of Geographical Systems, Springer, vol. 10(2), pages 191-216, June.
- Hannah Badland & Grant Schofield, 2008. "Understanding the relationships between private automobile availability, overall physical activity, and travel behavior in adults," Transportation, Springer, vol. 35(3), pages 363-374, May.
- Bagchi, M. & White, P.R., 2005. "The potential of public transport smart card data," Transport Policy, Elsevier, vol. 12(5), pages 464-474, September.
- Xingjian Liu & James LeSage, 2010. "Arc_Mat: a Matlab-based spatial data analysis toolbox," Journal of Geographical Systems, Springer, vol. 12(1), pages 69-87, March.
- Anthony May & Simon Shepherd & Paul Timms, 2000. "Optimal transport strategies for European cities," Transportation, Springer, vol. 27(3), pages 285-315, June.
- Xiaobai Yao & Bin Jiang, 2009. "Geospatial modeling of urban environments," Environment and Planning B: Planning and Design, Pion Ltd, London, vol. 36(5), pages 769-771, September.
- Páez, Antonio & Trépanier, Martin & Morency, Catherine, 2012. "Modeling isoexposure to transit users for market potential analysis," Transportation Research Part A: Policy and Practice, Elsevier, vol. 46(10), pages 1517-1527.
For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Zhang, Lei).
If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.
If references are entirely missing, you can add them using this form.
If the full references list an item that is present in RePEc, but the system did not link to it, you can help with this form.
If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your profile, as there may be some citations waiting for confirmation.
Please note that corrections may take a couple of weeks to filter through the various RePEc services.