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Crowdfunding success in sustainability-oriented projects: An exploratory examination of the crowdfunding of 3D printers

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  • Berns, John P.
  • Jia, Yankun
  • Gondo, Maria

Abstract

Despite the significant accumulation of research on crowdfunding in general, much less attention has been paid to understanding the relationship between crowdfunding and sustainable innovations in particular. This is a significant oversight given the number of sustainability-oriented projects launched through crowdfunding platforms. Given the limited insight into what factors contribute to the success of crowdfunding sustainablity-oriented campaigns, we embarked upon an exploratory examination of this topic in the context of a sustainable innovation: 3D printers. We examined several factors that prior research had found to lead to crowdfunding success and ascertain their effectiveness in contributing to successful crowdfunding campaigns for sustainability-oriented projects. We also observed some notable institutional trends, suggesting that future research may want to shift its focus from primarly addressing variance questions, to also begin investigating more process-oriented questions in order to unpack the role and temporal ordering project creators, backers, and platforms may play in building broader ecosystems that support sustainability-oriented projects within the domain of crowdfunding.

Suggested Citation

  • Berns, John P. & Jia, Yankun & Gondo, Maria, 2022. "Crowdfunding success in sustainability-oriented projects: An exploratory examination of the crowdfunding of 3D printers," Technology in Society, Elsevier, vol. 71(C).
    • Handle: RePEc:eee:teinso:v:71:y:2022:i:c:s0160791x22002408
    DOI: 10.1016/j.techsoc.2022.102099
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