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How do the internet technological developments shift the consumption pattern of paper products? Evidence from China

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  • Wu, Lin
  • Zhang, Fan
  • Chang, Sun Joseph
  • Zhang, Zhiguang

Abstract

Using a monthly data between 2008 and 2019, this study investigated how the development of the Internet technologies has shaped the consumer consumption pattern of different types of paper products in China during this period. In detail, this study covers four major types of paper products in the Chinese market: newsprint, printing paper, household paper, and packaging paper. The developments of Internet technologies were decomposed into two aspects: the communication technology (CT) and the software platform technology (PT). Granger causality analysis was employed to determine whether the consumption pattern of paper products was affected by the development of the Internet. Furthermore, impulse-response analyses were utilized to measure how the consumption pattern of each paper product was shaped by the development of each aspect of Internet technologies, i.e., CT or PT. The empirical results suggested that the Internet developments are causing the consumption patterns shifts of all four paper products. Specifically, the consumptions of newsprint and printing paper were driven by both CT and PT. However, the consumptions of packaging paper and household paper were driven by the PT only. Compared to the development of CT, we found that the quick evolution of PT plays a more significant role in shifting people's consumption of paper products in China. The empirical results revealed by this study could provide valuable economics and policy implications to both academia and relevant industries.

Suggested Citation

  • Wu, Lin & Zhang, Fan & Chang, Sun Joseph & Zhang, Zhiguang, 2021. "How do the internet technological developments shift the consumption pattern of paper products? Evidence from China," Technology in Society, Elsevier, vol. 67(C).
    • Handle: RePEc:eee:teinso:v:67:y:2021:i:c:s0160791x21002062
    DOI: 10.1016/j.techsoc.2021.101731
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    References listed on IDEAS

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