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Do gender and age affect willingness to ride in driverless vehicles: If so, then why?

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  • Rice, Stephen
  • Winter, Scott R.

Abstract

In the past few years, there have been great strides in the development of technology for driverless vehicles. However, research into consumer perceptions of this technology has lagged behind the technology itself. A few reports have indicated that age and gender might have effects on consumers’ willingness to ride in driverless vehicles; however, to date, none of these studies has sufficiently explained why these effects occur. The current study seeks to address this gap with a causal mediation model using various scales and emotional responses as potential mediators.

Suggested Citation

  • Rice, Stephen & Winter, Scott R., 2019. "Do gender and age affect willingness to ride in driverless vehicles: If so, then why?," Technology in Society, Elsevier, vol. 58(C).
    • Handle: RePEc:eee:teinso:v:58:y:2019:i:c:s0160791x17301185
    DOI: 10.1016/j.techsoc.2019.101145
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    References listed on IDEAS

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    1. Winter, Scott R. & Rice, Stephen & Mehta, Rian & Cremer, Ismael & Reid, Katie M. & Rosser, Timothy G. & Moore, Julie C., 2015. "Indian and American consumer perceptions of cockpit configuration policy," Journal of Air Transport Management, Elsevier, vol. 42(C), pages 226-231.
    2. Powell, Melanie & Ansic, David, 1997. "Gender differences in risk behaviour in financial decision-making: An experimental analysis," Journal of Economic Psychology, Elsevier, vol. 18(6), pages 605-628, November.
    3. Renate Schubert, 1999. "Financial Decision-Making: Are Women Really More Risk-Averse?," American Economic Review, American Economic Association, vol. 89(2), pages 381-385, May.
    4. Babin, Barry J. & Attaway, Jill S., 2000. "Atmospheric Affect as a Tool for Creating Value and Gaining Share of Customer," Journal of Business Research, Elsevier, vol. 49(2), pages 91-99, August.
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    Cited by:

    1. Ghimire, Ramesh & Skinner, Jim & Carnathan, Mike, 2020. "Who perceived automation as a threat to their jobs in metro Atlanta: Results from the 2019 Metro Atlanta Speaks survey," Technology in Society, Elsevier, vol. 63(C).
    2. Milner, Mattie & Rice, Stephen & Rice, Connor, 2019. "Support for environmentally-friendly airports influenced by political affiliation and social identity," Technology in Society, Elsevier, vol. 59(C).
    3. Alejandro Ortega Hortelano & Monica Grosso & Gary Haq & Anastasios Tsakalidis, 2021. "Women in Transport Research and Innovation: A European Perspective," Sustainability, MDPI, vol. 13(12), pages 1-18, June.
    4. Epting, Shane, 2021. "Ethical requirements for transport systems with automated buses," Technology in Society, Elsevier, vol. 64(C).
    5. Mamak, Kamil & Glanc, Jadwiga, 2022. "Problems with the prospective connected autonomous vehicles regulation: Finding a fair balance versus the instinct for self-preservation," Technology in Society, Elsevier, vol. 71(C).
    6. Yilun Chen & Nirajan Shiwakoti & Peter Stasinopoulos & Shah Khalid Khan, 2022. "State-of-the-Art of Factors Affecting the Adoption of Automated Vehicles," Sustainability, MDPI, vol. 14(11), pages 1-29, May.
    7. Kornélia Lazányi, 2023. "Perceived Risks of Autonomous Vehicles," Risks, MDPI, vol. 11(2), pages 1-16, January.
    8. Schuster, Amy M. & Agrawal, Shubham & Britt, Noah & Sperry, Danielle & Van Fossen, Jenna A. & Wang, Sicheng & Mack, Elizabeth A. & Liberman, Jessica & Cotten, Shelia R., 2023. "Will automated vehicles solve the truck driver shortages? Perspectives from the trucking industry," Technology in Society, Elsevier, vol. 74(C).
    9. Dirsehan, Taşkın & Can, Ceren, 2020. "Examination of trust and sustainability concerns in autonomous vehicle adoption," Technology in Society, Elsevier, vol. 63(C).
    10. Winter, Scott R. & Rice, Stephen & Lamb, Tracy L., 2020. "A prediction model of Consumer's willingness to fly in autonomous air taxis," Journal of Air Transport Management, Elsevier, vol. 89(C).
    11. Agrawal, Shubham & Schuster, Amy M. & Britt, Noah & Mack, Elizabeth A. & Tidwell, Michael L. & Cotten, Shelia R., 2023. "Building on the past to help prepare the workforce for the future with automated vehicles: A systematic review of automated passenger vehicle deployment timelines," Technology in Society, Elsevier, vol. 72(C).
    12. Winter, Scott R. & Crouse, Sean R. & Rice, Stephen, 2021. "The development of ‘green’ airports: Which factors influence willingness to pay for sustainability and intention to act? A structural and mediation model analysis," Technology in Society, Elsevier, vol. 65(C).

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