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Demographics and behavior of Internet users in China

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  • Fang, Xiang
  • Yen, David C.

Abstract

This empirical study concerning the demographic and behavioral trends of Chinese Internet users will help both researchers and practitioners to understand the changing nature of Chinese Internet use. After China's accession to the World Trade Organization (WTO), Internet service markets opened to foreign investment. Today an increasing number of Chinese people and organizations use the Internet for varying purposes. Thus, understanding the relations between demographic data and behavioral patterns of Internet users in China is essential. This study also discusses how to guide IS practitioners to develop effective strategies and tactics to penetrate highly competitive, developing cyber-markets. The findings presented here will facilitate the development and construction of websites capable of reaching millions of existing Web users.

Suggested Citation

  • Fang, Xiang & Yen, David C., 2006. "Demographics and behavior of Internet users in China," Technology in Society, Elsevier, vol. 28(3), pages 363-387.
    • Handle: RePEc:eee:teinso:v:28:y:2006:i:3:p:363-387
    DOI: 10.1016/j.techsoc.2006.06.005
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    Cited by:

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    2. Kwarteng Michael Adu & Pilik Michal, 2016. "Exploring Consumers’ Propensity For Online Shopping In A Developing Country: A Demographic Perspective," International Journal of Entrepreneurial Knowledge, Center for International Scientific Research of VSO and VSPP, vol. 4(1), pages 90-103, June.
    3. Li, Manning & Mao, Jiye, 2015. "Hedonic or utilitarian? Exploring the impact of communication style alignment on user's perception of virtual health advisory services," International Journal of Information Management, Elsevier, vol. 35(2), pages 229-243.
    4. Nguyen, Trung Thanh & Do, Manh Hung & Rahut, Dil & Nguyen, Viet Hung & Chhay, Panharoth, 2023. "The impact of internet use on the performance of agricultural cooperatives in Vietnam," MPRA Paper 117274, University Library of Munich, Germany.
    5. Trung Thanh Nguyen & Manh Hung Do, 2022. "Female rural–urban migrants and online marketplaces in emerging economies: Evidence from Thailand and Vietnam," Asia and the Pacific Policy Studies, Wiley Blackwell, vol. 9(3), pages 317-342, September.
    6. Ather Akhlaq & Ejaz Ahmed, 2016. "Gender Differences Among Online Shopping Factors In Pakistan," Organizations and Markets in Emerging Economies, Faculty of Economics, Vilnius University, vol. 7(1).
    7. Trung Thanh Nguyen & Manh Hung Do, 2022. "Female migrants and online market participation in rural Southeast Asia," TVSEP Working Papers wp-026, Leibniz Universitaet Hannover, Institute of Development and Agricultural Economics, Project TVSEP.

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