The Internet and the price-value-loyalty chain
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Bibliographic InfoArticle provided by Elsevier in its journal Journal of Business Research.
Volume (Year): 56 (2003)
Issue (Month): 5 (May)
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Web page: http://www.elsevier.com/locate/jbusres
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- He, Hongwei & Li, Yan & Harris, Lloyd, 2012. "Social identity perspective on brand loyalty," Journal of Business Research, Elsevier, vol. 65(5), pages 648-657.
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