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Understanding medical consumers’ intentions to switch from cash payment to medical mobile payment: A perspective of technology migration

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  • Hsieh, Pi-Jung

Abstract

Medical mobile payment (MMP) applications (apps) enable medical consumers to pay medical bills via their smartphones at any time and from anywhere in a more convenient and cost-effective manner. However, since previous studies have only focused on the influence of general consumer aspects, they are insufficient to fully explain users’ MMP behaviors. This study develops a push-pull-mooring (PPM) framework to interpret medical consumers’ switching behavior. A field survey was executed in Taiwan to collect data from medical consumers. The results of 1020 valid questionnaires revealed that low satisfaction, perceived risk, social influence, relative advantage, compatibility, trialability, and image have positive influences on switching intention; on the other hand, sunk costs, inertia, and switching costs negatively influence consumers’ switching intention. The results provide useful insights that not only help service providers choose an appropriate promotion strategy but also enable smartphone manufacturers, bankers, and medical institution managers to develop and appropriate their future marketing and administrative strategies.

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  • Hsieh, Pi-Jung, 2021. "Understanding medical consumers’ intentions to switch from cash payment to medical mobile payment: A perspective of technology migration," Technological Forecasting and Social Change, Elsevier, vol. 173(C).
    • Handle: RePEc:eee:tefoso:v:173:y:2021:i:c:s0040162521005060
    DOI: 10.1016/j.techfore.2021.121074
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    1. Shih-Yi Yu & Der Chao Chen, 2022. "Consumers’ Switching from Cash to Mobile Payment under the Fear of COVID-19 in Taiwan," Sustainability, MDPI, vol. 14(14), pages 1-13, July.
    2. Tsai, Pei-Hsuan & Tang, Jia-Wei, 2023. "Consumers' switching intention towards E-commerce platforms’ store-to-store pickup services: The application of the extended PPM model," Journal of Retailing and Consumer Services, Elsevier, vol. 75(C).
    3. Hamzah, Muhammad Iskandar & Ramli, Faten Aisyah Ahmad & Shaw, Norman, 2023. "The moderating influence of brand image on consumers' adoption of QR-code e-wallets," Journal of Retailing and Consumer Services, Elsevier, vol. 73(C).
    4. Jaiswal, Deepak & Mohan, Ashutosh & Deshmukh, Arun Kumar, 2023. "Cash rich to cashless market: Segmentation and profiling of Fintech-led-Mobile payment users," Technological Forecasting and Social Change, Elsevier, vol. 193(C).

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