The Growth in Marketing Alliances between US Professional Sport and Legalised Gambling Entities: Are We Putting Sport Consumers at Risk?
AbstractOver the past decade, the United States has experienced unprecedented growth in the legalised gambling industry. Because of increased societal and governmental endorsement, legalised gambling has become a widely accepted form of entertainment. Concurrently, US professional sport organisations have begun loosening the internal policies and restrictions that have historically established a firewall between professional sport organisations and legalised gambling entities, resulting in a recent proliferation of marketing alliances between the two. Detractors of the widespread growth of gambling decry its potential health and socioeconomic risks, raising the spectre that sport organisations' marketing alliances with legalised gambling entities may have profound effects on sport consumers. This article suggests the growing need for academic research to determine the potential effects that legalised gambling entities' sport sponsorship may have upon the attitudes and behaviours of sport consumers. Drawing upon prior attitudinal and behavioural-effects research involving other potentially harmful products with lengthy histories of sport sponsorship, namely tobacco and alcohol, this article provides a research agenda that should be of importance to sport managers, as well as to social action groups who may eventually seek to challenge sport sponsorship by legalised gambling entities.
Download InfoIf you experience problems downloading a file, check if you have the proper application to view it first. In case of further problems read the IDEAS help page. Note that these files are not on the IDEAS site. Please be patient as the files may be large.
As the access to this document is restricted, you may want to look for a different version under "Related research" (further below) or search for a different version of it.
Bibliographic InfoArticle provided by Elsevier in its journal Sport Management Review.
Volume (Year): 7 (2004)
Issue (Month): 2 (November)
Contact details of provider:
Web page: http://www.elsevier.com/wps/find/journaldescription.cws_home/716936/description#description
You can help add them by filling out this form.
CitEc Project, subscribe to its RSS feed for this item.
- Lamont, Matthew & Hing, Nerilee & Gainsbury, Sally, 2011. "Gambling on sport sponsorship: A conceptual framework for research and regulatory review," Sport Management Review, Elsevier, vol. 14(3), pages 246-257, August.
For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Zhang, Lei).
If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.
If references are entirely missing, you can add them using this form.
If the full references list an item that is present in RePEc, but the system did not link to it, you can help with this form.
If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your profile, as there may be some citations waiting for confirmation.
Please note that corrections may take a couple of weeks to filter through the various RePEc services.