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Alcohol Advertising and Advertising Bans: A Survey of Research Methods, Results, and Policy Implications

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  • Nelson, Jon P.

    (Pennsylvania State U)

Abstract

This chapter surveys the literatures on advertising bans and alcohol consumption or abuse, and advertising expenditures and alcohol consumption. Studies of state-level bans of billboards are examined as well as studies of international bans that cover broadcasting media. For expenditures, the survey concentrates on econometric methods and the existence of an industry advertising-sales response function. Selected results from survey-research studies of advertising and youth alcohol behaviors also are discussed. The chapter concludes that advertising bans do not reduce alcohol consumption or abuse; advertising expenditures do not have a market-wide expansion effect; and survey-research studies of youth behaviors are seriously incomplete as a basis for public policy. Results of the survey are applied to the Supreme Court's Central Hudson test for constitutionality of restrictions on commercial speech.

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Bibliographic Info

Paper provided by Pennsylvania State University, Department of Economics in its series Working Papers with number 7-01-2.

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Date of creation: Jul 2001
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Handle: RePEc:ecl:peneco:7-01-2

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Cited by:
  1. Henry Saffer & Dhaval Dave, 2006. "Alcohol advertising and alcohol consumption by adolescents," Health Economics, John Wiley & Sons, Ltd., vol. 15(6), pages 617-637.
  2. Donald Freeman, 2011. "Is Beer Healthier than Booze? How the Change in Consumption Shares of Alcoholic Beverage Types Affects Mortality in Young People," Working Papers, Sam Houston State University, Department of Economics and International Business 1102, Sam Houston State University, Department of Economics and International Business.
  3. Jon P. Nelson & Douglas J. Young, 2008. "Effects of youth, price, and audience size on alcohol advertising in magazines," Health Economics, John Wiley & Sons, Ltd., vol. 17(4), pages 551-556.
  4. Jon Nelson, 2003. "Advertising Bans, Monopoly, and Alcohol Demand: Testing for Substitution Effects using State Panel Data," Review of Industrial Organization, Springer, Springer, vol. 22(1), pages 1-25, February.

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