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Acceptance of digital investment solutions: The case of robo advisory in Germany

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  • Seiler, Volker
  • Fanenbruck, Katharina Maria

Abstract

The financial services sector is undergoing substantial change due to technological innovation and digitalization. Traditional banks face intensifying competition through the market entry of digital investment platforms that make use of automated investment advisory, so-called robo advisors. Based on replica of two German robo advisors, a sample of 96 participants assessed their intention to use such digital investment services. The results obtained using partial least squares (PLS) path modelling indicate that perceived usefulness and privacy are the most decisive factors with a one percent higher perceived usefulness (higher privacy) increasing usage intentions by 0.57 % (0.25 %). The results are robust to various socio-demographic and FinTech-related controls as well as alternative estimation procedures such as generalized structured component analysis (GSCA).

Suggested Citation

  • Seiler, Volker & Fanenbruck, Katharina Maria, 2021. "Acceptance of digital investment solutions: The case of robo advisory in Germany," Research in International Business and Finance, Elsevier, vol. 58(C).
    • Handle: RePEc:eee:riibaf:v:58:y:2021:i:c:s0275531921001112
    DOI: 10.1016/j.ribaf.2021.101490
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    More about this item

    Keywords

    FinTech; Robo advisory; Technology acceptance; Disruption; Partial least squares (PLS); Generalized structured component analysis (GSCA);
    All these keywords.

    JEL classification:

    • D14 - Microeconomics - - Household Behavior - - - Household Saving; Personal Finance
    • G23 - Financial Economics - - Financial Institutions and Services - - - Non-bank Financial Institutions; Financial Instruments; Institutional Investors
    • G41 - Financial Economics - - Behavioral Finance - - - Role and Effects of Psychological, Emotional, Social, and Cognitive Factors on Decision Making in Financial Markets
    • O14 - Economic Development, Innovation, Technological Change, and Growth - - Economic Development - - - Industrialization; Manufacturing and Service Industries; Choice of Technology
    • O16 - Economic Development, Innovation, Technological Change, and Growth - - Economic Development - - - Financial Markets; Saving and Capital Investment; Corporate Finance and Governance
    • O39 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - Other

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