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Distribution effectiveness through full- and self-service channels under economic fluctuations in an emerging market

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  • Guissoni, Leandro Angotti
  • Rodrigues, Jonny Mateus
  • Zambaldi, Felipe
  • Neves, Marcos Fava

Abstract

Retail distribution is one of the major challenges in emerging economies. These economies are volatile and filled with inefficiencies, and the representativeness of unstructured retail increases the complexity of distribution systems for consumer packaged-goods companies.

Suggested Citation

  • Guissoni, Leandro Angotti & Rodrigues, Jonny Mateus & Zambaldi, Felipe & Neves, Marcos Fava, 2021. "Distribution effectiveness through full- and self-service channels under economic fluctuations in an emerging market," Journal of Retailing, Elsevier, vol. 97(4), pages 545-560.
    • Handle: RePEc:eee:jouret:v:97:y:2021:i:4:p:545-560
    DOI: 10.1016/j.jretai.2021.05.002
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