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Exploring the use of travel information – identifying contextual market segmentation in Seoul, Korea

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  • Joh, Chang-Hyeon
  • Lee, Backjin
  • Bin, Miyoung
  • Arentze, Theo
  • Timmermans, Harry

Abstract

As the amount of information is rapidly growing, and ubiquitous urban environments are emerging, the question which kind of information to provide is a major challenge for commercial and public travel-information service providers alike. This paper reports the analyses of recent data, collected in Metropolitan Seoul, about the acquisition of travel information. The study applies CHAID analysis to find homogeneous segments in travel information acquisition. Findings indicate that contextual variables are crucial to explain information acquisition behaviour, depending on decision context. The implication is that both socioeconomic and contextual variables are important to better understand the acquisition (and provision) of travel information. The results have important implications for managers and policy-makers, in particular in the way they respond to dynamic, contextual market segmentation.

Suggested Citation

  • Joh, Chang-Hyeon & Lee, Backjin & Bin, Miyoung & Arentze, Theo & Timmermans, Harry, 2011. "Exploring the use of travel information – identifying contextual market segmentation in Seoul, Korea," Journal of Transport Geography, Elsevier, vol. 19(6), pages 1245-1251.
    • Handle: RePEc:eee:jotrge:v:19:y:2011:i:6:p:1245-1251
    DOI: 10.1016/j.jtrangeo.2011.06.001
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    References listed on IDEAS

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    Cited by:

    1. Cools, Mario & Creemers, Lieve, 2013. "The dual role of weather forecasts on changes in activity-travel behavior," Journal of Transport Geography, Elsevier, vol. 28(C), pages 167-175.
    2. Chaug-Ing Hsu & Chia-Wen Li, 2016. "Travel and Activity Choices for Transit Travelers at Terminals with Dynamic Information Provision," Growth and Change, Wiley Blackwell, vol. 47(2), pages 296-311, June.

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