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The role of brand experience, brand resonance and brand trust in luxury consumption

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  • Husain, Rehan
  • Paul, Justin
  • Koles, Bernadett

Abstract

Consumption of luxury brands has been rising significantly, particularly in emerging economies.

Suggested Citation

  • Husain, Rehan & Paul, Justin & Koles, Bernadett, 2022. "The role of brand experience, brand resonance and brand trust in luxury consumption," Journal of Retailing and Consumer Services, Elsevier, vol. 66(C).
    • Handle: RePEc:eee:joreco:v:66:y:2022:i:c:s0969698921004616
    DOI: 10.1016/j.jretconser.2021.102895
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    6. Douglas Chiguvi & Thuso Sepepe, 2023. "An Assessment of Customer Perceptions Towards Product Packaging Design Changes: Insights from the Botswana Fast-Moving Consumer Goods Business," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, vol. 1(2), pages 46-55, July.
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