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Proximity and time in convenience store patronage: Kaïros more than chronos

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  • Gahinet, Marie-Christine
  • Cliquet, Gérard

Abstract

This research questions the notions of proximity and time in retailing and attempt to predict customers’ intention to patronize the new convenience store concepts developed recently in France. The analysis of 22 qualitative interviews with retailers and customers has led to propose a conceptual model that has been tested empirically on two samples of 250 customers each, based on PLS structural equation modeling. Results show that customers patronize convenience stores primarily because of relational and functional proximity, but also because these stores allow them to save time (chronos), and to better manage their time through more opportune frequentation (kaïros).

Suggested Citation

  • Gahinet, Marie-Christine & Cliquet, Gérard, 2018. "Proximity and time in convenience store patronage: Kaïros more than chronos," Journal of Retailing and Consumer Services, Elsevier, vol. 43(C), pages 1-9.
    • Handle: RePEc:eee:joreco:v:43:y:2018:i:c:p:1-9
    DOI: 10.1016/j.jretconser.2018.02.008
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    Cited by:

    1. Chen, Di & Wang, Chunyan & Liu, Yi, 2023. "How household food shopping behaviors changed during COVID-19 lockdown period: Evidence from Beijing, China," Journal of Retailing and Consumer Services, Elsevier, vol. 75(C).
    2. Yang Yang & Jianming Yao, 2021. "Resource integration optimization of convenience service platforms adopting dynamic service modes in new retail," Frontiers of Business Research in China, Springer, vol. 15(1), pages 1-19, December.
    3. Souiden, Nizar & Chaouali, Walid & Baccouche, Mona, 2019. "Consumers’ attitude and adoption of location-based coupons: The case of the retail fast food sector," Journal of Retailing and Consumer Services, Elsevier, vol. 47(C), pages 116-132.
    4. Vyt, Dany & Jara, Magali & Mevel, Olivier & Morvan, Thierry & Morvan, Nélida, 2022. "The impact of convenience in a click and collect retail setting: A consumer-based approach," International Journal of Production Economics, Elsevier, vol. 248(C).
    5. Hoskins, Jake D., 2020. "The evolving role of hit and niche products in brick-and-mortar retail category assortment planning: A large-scale empirical investigation of U.S. consumer packaged goods," Journal of Retailing and Consumer Services, Elsevier, vol. 57(C).

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