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Pre- and post-purchase stage in impulse buying: The role of mood and satisfaction

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  • Ozer, Leyla
  • Gultekin, Beyza

Abstract

The objective of this study is to investigate the influence of impulse buying tendency and pre-purchase mood on impulse buying. The study further considers the effect of impulse buying on post-purchase mood. In this context, this research examines how pre-purchase mood affects post-purchase mood, with customer satisfaction as a mediating variable. The results reveal that consumer impulse buying tendency and pre-purchase mood encourage impulse buying positively. In addition, it is found that impulse buying has no influence on post-purchase mood. Moreover, satisfaction has a partial mediator role between pre-purchase mood and post-purchase mood.

Suggested Citation

  • Ozer, Leyla & Gultekin, Beyza, 2015. "Pre- and post-purchase stage in impulse buying: The role of mood and satisfaction," Journal of Retailing and Consumer Services, Elsevier, vol. 22(C), pages 71-76.
    • Handle: RePEc:eee:joreco:v:22:y:2015:i:c:p:71-76
    DOI: 10.1016/j.jretconser.2014.10.004
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