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The price-setting newsvendor with service and loss constraints

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  • Jammernegg, Werner
  • Kischka, Peter
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    Abstract

    Current performance measurement systems consider not only financial measures, like costs and profits, but also non-financial indicators with respect to customer service, quality and flexibility. Using the newsvendor model, we analyse the respective influence of these possibly conflicting performance measures on important operations and marketing decisions, for instance the order quantity and the selling price of a product. As in the classical newsvendor model for price-independent as well as price-dependent demand distribution, the objective of the firm is to maximise expected profit. In this paper, we also consider a service constraint—a lower bound for the level of product availability—and a loss constraint—an upper bound for the probability of a loss occurring. For both models, we provide conditions for the existence of solutions. We then analyse the influence of demand variability using a set of conditions specifying the quantiles of the predetermined performance measures: a higher variability of demand implies a smaller admissible region of the decision variables. In the price-independent case, the optimal solution has a control-limit structure: the optimal order quantity is thus given either by the classical newsvendor solution or by the control-limits corresponding to the constraints. In the price-setting model with multiplicative demand, this structure is used to check whether small admissible prices are determined by the service constraint or by the loss constraint. Using these structural results, a procedure is developed to more easily enable the computation of the optimal values of the order quantity, selling price and expected profit.

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    Bibliographic Info

    Article provided by Elsevier in its journal Omega.

    Volume (Year): 41 (2013)
    Issue (Month): 2 ()
    Pages: 326-335

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    Handle: RePEc:eee:jomega:v:41:y:2013:i:2:p:326-335

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    Related research

    Keywords: Inventory; Pricing; Constrained newsvendor model; Price-setting newsvendor;

    References

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    1. Khouja, Moutaz, 1999. "The single-period (news-vendor) problem: literature review and suggestions for future research," Omega, Elsevier, vol. 27(5), pages 537-553, October.
    2. Xu, Minghui & Chen, Youhua (Frank) & Xu, Xiaolin, 2010. "The effect of demand uncertainty in a price-setting newsvendor model," European Journal of Operational Research, Elsevier, vol. 207(2), pages 946-957, December.
    3. Wang, Charles X. & Webster, Scott, 2009. "The loss-averse newsvendor problem," Omega, Elsevier, vol. 37(1), pages 93-105, February.
    4. Qin, Yan & Wang, Ruoxuan & Vakharia, Asoo J. & Chen, Yuwen & Seref, Michelle M.H., 2011. "The newsvendor problem: Review and directions for future research," European Journal of Operational Research, Elsevier, vol. 213(2), pages 361-374, September.
    5. Werner Jammernegg & Peter Kischka, 2007. "Risk-averse and risk-taking newsvendors: a conditional expected value approach," Review of Managerial Science, Springer, vol. 1(1), pages 93-110, April.
    6. Maurice E. Schweitzer & Gérard P. Cachon, 2000. "Decision Bias in the Newsvendor Problem with a Known Demand Distribution: Experimental Evidence," Management Science, INFORMS, vol. 46(3), pages 404-420, March.
    7. Yang, Shilei & Shi, Chunming Victor & Zhao, Xuan, 2011. "Optimal ordering and pricing decisions for a target oriented newsvendor," Omega, Elsevier, vol. 39(1), pages 110-115, January.
    8. Xu, Xiaolin & Cai, Xiaoqiang & Chen, Youhua, 2011. "Unimodality of price-setting newsvendor's objective function with multiplicative demand and its applications," International Journal of Production Economics, Elsevier, vol. 133(2), pages 653-661, October.
    9. Arcelus, F.J. & Kumar, Satyendra & Srinivasan, G., 2012. "Risk tolerance and a retailer's pricing and ordering policies within a newsvendor framework," Omega, Elsevier, vol. 40(2), pages 188-198, April.
    10. Louis Eeckhoudt & Christian Gollier & Harris Schlesinger, 1995. "The Risk-Averse (and Prudent) Newsboy," Management Science, INFORMS, vol. 41(5), pages 786-794, May.
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    Cited by:
    1. Pando, Valentín & San-José, Luis A. & García-Laguna, Juan & Sicilia, Joaquín, 2013. "A newsboy problem with an emergency order under a general backorder rate function," Omega, Elsevier, vol. 41(6), pages 1020-1028.

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