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The effects of the dimensions of technology readiness on technology acceptance: An empirical analysis

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  • Lam, Shun Yin
  • Chiang, Jeongwen
  • Parasuraman, A.

Abstract

We develop hypotheses about the effects of the dimensions (innova-tiveness, optimism, discomfort, and insecurity) of technology readiness on two key stages of Internet acceptance, adoption, and usage of different Internet-based activities, and test them through a two-stage model using U.S. consumer survey data. The findings show that these dimensions have significant enduring effects on the two stages at varying levels of perceived risk.

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  • Lam, Shun Yin & Chiang, Jeongwen & Parasuraman, A., 2008. "The effects of the dimensions of technology readiness on technology acceptance: An empirical analysis," Journal of Interactive Marketing, Elsevier, vol. 22(4), pages 19-39.
    • Handle: RePEc:eee:joinma:v:22:y:2008:i:4:p:19-39
    DOI: 10.1002/dir.20119
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    15. Iaia, Lea & Leonelli, Simona & Masciarelli, Francesca & Christofi, Michael & Cooper, Sir Cary, 2022. "The malevolent side of masstige consumers’ behavior: The role of dark triad and technology propensity," Journal of Business Research, Elsevier, vol. 149(C), pages 954-966.
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    20. Chen Wei, 2021. "The influence of Consumers’ Purchase intention on Smart Wearable Device: A study of Consumers in East China," International Journal of Science and Business, IJSAB International, vol. 5(8), pages 46-72.
    21. Jaydeep Mukherjee, 2016. "A comprehensive framework for adoption of mobile broadband services in Indian cities," Asian Journal of Empirical Research, Asian Economic and Social Society, vol. 6(1), pages 9-25, January.
    22. Durst, Susanne & Davila, Andrés & Foli, Samuel & Kraus, Sascha & Cheng, Cheng-Feng, 2023. "Antecedents of technological readiness in times of crises: A comparison between before and during COVID-19," Technology in Society, Elsevier, vol. 72(C).
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