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Conflict and Loss Aversion in Multiattribute Choice: The Effects of Trade-Off Size and Reference Dependence on Decision Difficulty

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Author Info
Chatterjee, Subimal
Heath, Timothy B.
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Article provided by Elsevier in its journal Organizational Behavior and Human Decision Processes.

Volume (Year): 67 (1996)
Issue (Month): 2 (August)
Pages: 144-155
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Handle: RePEc:eee:jobhdp:v:67:y:1996:i:2:p:144-155

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  1. Dellaert,Benedict G.C. & Stremersch,Stefan, 2004. "Consumer Preferences for Mass Customization," Research Memoranda 044, Maastricht : METEOR, Maastricht Research School of Economics of Technology and Organization. [Downloadable!]
    Other versions:
    • Dellaert, B.G.C. & Stremersch, S., 2004. "Consumer Preferences for Mass Customization," Research Paper ERS-2004-087-MKT Revision, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus Uni. [Downloadable!]
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