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Making choices under conflict: The impact of decision frames

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  • Parthasarathy Krishnamurthy

    ()

  • Anish Nagpal

    ()

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    Abstract

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    File URL: http://hdl.handle.net/10.1007/s11002-009-9079-0
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    Bibliographic Info

    Article provided by Springer in its journal Marketing Letters.

    Volume (Year): 21 (2010)
    Issue (Month): 1 (March)
    Pages: 37-51

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    Handle: RePEc:kap:mktlet:v:21:y:2010:i:1:p:37-51

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    Web page: http://www.springerlink.com/link.asp?id=100312

    Related research

    Keywords: Decision frame; Decision conflict; Approach–approach; Avoidance–avoidance; Compatibility;

    References

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    Please report citation or reference errors to , or , if you are the registered author of the cited work, log in to your RePEc Author Service profile, click on "citations" and make appropriate adjustments.:
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    1. Anish Nagpal & Parthasarathy Krishnamurthy, 2008. "Attribute Conflict in Consumer Decision Making: The Role of Task Compatibility," Journal of Consumer Research, University of Chicago Press, vol. 34(5), pages 696-705, 08.
    2. Amos Tversky & Daniel Kahneman, 1979. "Prospect Theory: An Analysis of Decision under Risk," Levine's Working Paper Archive 7656, David K. Levine.
    3. Sanbonmatsu, David M. & Kardes, Frank R. & Gibson, Bryan D., 1991. "The role of attribute knowledge and overall evaluations in comparative judgment," Organizational Behavior and Human Decision Processes, Elsevier, vol. 48(1), pages 131-146, February.
    4. Levin, Irwin P. & Schneider, Sandra L. & Gaeth, Gary J., 1998. "All Frames Are Not Created Equal: A Typology and Critical Analysis of Framing Effects," Organizational Behavior and Human Decision Processes, Elsevier, vol. 76(2), pages 149-188, November.
    5. Chatterjee, Subimal & Heath, Timothy B., 1996. "Conflict and Loss Aversion in Multiattribute Choice: The Effects of Trade-Off Size and Reference Dependence on Decision Difficulty," Organizational Behavior and Human Decision Processes, Elsevier, vol. 67(2), pages 144-155, August.
    6. Ganzach, Yoav, 1995. "Attribute Scatter and Decision Outcome: Judgment versus Choice," Organizational Behavior and Human Decision Processes, Elsevier, vol. 62(1), pages 113-122, April.
    7. Meyers-Levy, Joan & Tybout, Alice M, 1989. " Schema Congruity as a Basis for Product Evaluation," Journal of Consumer Research, University of Chicago Press, vol. 16(1), pages 39-54, June.
    8. Russo, J. Edward & Medvec, Victoria Husted & Meloy, Margaret G., 1996. "The Distortion of Information during Decisions," Organizational Behavior and Human Decision Processes, Elsevier, vol. 66(1), pages 102-110, April.
    9. Bruine de Bruin, Wandi & Keren, Gideon, 2003. "Order effects in sequentially judged options due to the direction of comparison," Organizational Behavior and Human Decision Processes, Elsevier, vol. 92(1-2), pages 91-101.
    10. Billings, Robert S. & Scherer, Lisa L., 1988. "The effects of response mode and importance on decision-making strategies: Judgment versus choice," Organizational Behavior and Human Decision Processes, Elsevier, vol. 41(1), pages 1-19, February.
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