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A voice inside my head: The psychological and behavioral consequences of auditory technologies

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  • Lieberman, Alicea
  • Schroeder, Juliana
  • Amir, On

Abstract

People spend over four hours listening to auditory media daily, providing an important outlet for organizations, marketers, and policymakers to influence behavior. Headphones and speakers are the two most ubiquitous auditory media used. Five experiments demonstrate that because headphones localize sound inside a listener’s head (i.e., in-head localization, the sensation that the sound is originating from within one’s own head), they increase listeners’ felt closeness to the communicators of a message. Consequently, listeners perceive the communicators as warmer, feel and behave more empathically toward them, and are more persuaded by them. Consistent with our theorized mechanism, the difference in felt closeness between headphones and speakers attenuates when headphone listeners hear audio designed to create a “surround sound” experience which reduces the in-head localization of sound. This research sheds light on how, and why, different auditory technologies influence judgments, attitudes, and behaviors.

Suggested Citation

  • Lieberman, Alicea & Schroeder, Juliana & Amir, On, 2022. "A voice inside my head: The psychological and behavioral consequences of auditory technologies," Organizational Behavior and Human Decision Processes, Elsevier, vol. 170(C).
    • Handle: RePEc:eee:jobhdp:v:170:y:2022:i:c:s0749597822000176
    DOI: 10.1016/j.obhdp.2022.104133
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